14:49 uur 28-07-2021

Ontdek de geschiedenis van Pisco, de gedistilleerde drank die 400 jaar geleden in Peru werd geboren

LIMA, Peru– (BUSINESS WIRE)– Elke liefhebber van sterke drank zou Pisco moeten kennen. Het is dan ook niet verwonderlijk dat dit distillaat internationale bekendheid heeft verworven en in 2014 als een de rigueur van de ultieme bucketlist in “Captain America: Winter Soldier” is opgenomen.

Wat velen niet weten, is de oorsprong en de fascinerende reis die het 200 jaar later zou maken: in 1553 arriveerden de wijnstokken van de Canarische Eilanden in Peru met de stammen die aanleiding gaven tot Pisco (Quechua-woord voor “vogel”, wat is ook de naam van een Peruaanse stad gesticht in 1640 door onderkoning Pedro Toledo y Leyva) en in 1779 nam zeevaarder Francisco de la Bodega y Quadra deze drank voor het eerst mee van Pisco (Peru) naar San Francisco, toen beide steden nog deel uitmaakten van van het Spaanse rijk. Zo ontstond in 1850 de Pisco Punch, de vlaggenschipcocktail voor de hele westkust van de Verenigde Staten.

Discover the History of Pisco, the Spirit Drink That Was Born in Peru 400 Years Ago

LIMA, Peru–(BUSINESS WIRE)– Every lover of spirits should know about pisco. Therefore, it is not surprising that this distillate has achieved international notoriety and been included as a de rigueur item of the ultimate bucket list in “Captain America: Winter Soldier” in 2014.

(Photo: Business Wire)

(Photo: Business Wire)

What many don’t know is its origin and the fascinating journey it would make 200 years later: in 1553, the vines of the Canary Islands arrived in Peru with the strains that gave rise to pisco (Quechua word for “bird,” which is also the name of a Peruvian city founded in 1640 by viceroy Pedro Toledo y Leyva) and in 1779, navigator Francisco de la Bodega y Quadra took this drink from Pisco (Peru) to San Francisco for the first time, when both cities were still part of the Spanish empire. Thus, in 1850 the Pisco Punch was created, the flagship cocktail for the entire West Coast of the United States.

Pisco developed an indigenous cocktail bar in Peru using products with unique flavors. It was in the 18th century when the combination of pisco and lemon juice in Lima was mentioned for the first time in El Mercurio Peruano and, in the last decades of the colonial stage, one of the most popular drinks consumed by Peruvians was the “aloja,” made with aromatic herbs combined with pisco.

On National Pisco Day, a few days before celebrating the bicentennial of Peruvian independence, PROMPERÚ launched a powerful campaign to boost the consumption of pisco in the national territory and abroad.

The international campaign will take place in California in August, to commemorate the distillate’s historical journey from its native Peru to its second home in the United States. Within the framework of this action, pisco will also be present thanks to the Peruvian wineries that will participate in the Bar Convent Brooklyn and where Lynnette Marrero, one of the most important bartenders in the world, will participate.

Work has also been done to promote pisco in the main markets of Latin America: PROMPERU organized the Pisco Week LATAM in June, a promotional campaign for Argentina, Colombia, Ecuador, Mexico and Panama. In Europe, France enjoyed Pisco College, aimed at a professional audience. Everything, always under the branding “Pisco, Spirit of Peru.”

Photos/Multimedia Gallery Available: https://www.businesswire.com/news/home/52466234/en

Contacts

Ivonne Parra

iparra@promperu.gob.pe

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