16:51 uur 29-10-2020

Airship uitgeroepen tot leider in het Gartner Magic Quadrant for Mobile Marketing Platforms 2020

Dit is het tweede opeenvolgende jaar dat Airship het hoogst is gepositioneerd voor zijn vermogen om uit te voeren en het verst is voor volledigheid van de visie in het leiderskwadrant

Airship, bedrijf voor klantbetrokkenheid, heeft vandaag aangekondigd dat het door Gartner, Inc. in zijn Magic Quadrant voor mobiele marketingplatforms voor 2020 tot leider is benoemd.1 Van de 13 geëvalueerde leveranciers stond Airship het hoogst in zijn vermogen om uit te voeren en het verst naar rechts voor zijn compleetheid van visie voor het tweede achtereenvolgende jaar. Een gratis exemplaar van het rapport is verkrijgbaar bij Airship.

PORTLAND, Ore. – (BUSINESS WIRE) – “Airship’s langdurige wereldwijde leiderschap op het gebied van klantbetrokkenheid ervaart een dramatische versnelling, aangezien nieuwe mobile-first-mogelijkheden zoals Airship Journeys het veel eenvoudiger en effectiever maken om de levenslange waarde van klanten te vergroten in het omnichanneltijdperk. Ik geloof dat de nieuwste innovaties van Airship, evenals uitbreidingen op het gebied van experimenten en commercie, al worden erkend als belangrijke onderscheidende factoren in uitgebreide evaluaties zoals Gartners Magic Quadrant en Critical Capabilities-rapporten ”, aldus Brett Caine, CEO en president, Airship. “Nu mobiel steeds belangrijker wordt voor merken en de klanten die ze bedienen, zal Airship bedrijven blijven omringen met de beste mobile-first omnichannel-oplossingen, breedste wereldwijde ondersteuning en deskundige strategische diensten om geweldige klantervaringen mogelijk te maken die snelle groei stimuleren.”

Airship Named a Leader in the 2020 Gartner Magic Quadrant for Mobile Marketing Platforms

This is the second consecutive year Airship has been positioned highest for ability to execute and furthest for completeness of vision in the Leaders quadrant

Customer engagement company Airship today announced that it has been named a Leader by Gartner, Inc. in its 2020 Magic Quadrant for Mobile Marketing Platforms.¹ Among 13 vendors evaluated, Airship was positioned highest in its ability to execute and furthest to the right for its completeness of vision for the second consecutive year. A complimentary copy of the report is available from Airship.

PORTLAND, Ore.–(BUSINESS WIRE)– “Airship’s long held global leadership in customer engagement is experiencing dramatic acceleration, as new mobile-first capabilities like Airship Journeys make it much simpler and more effective to grow customer lifetime value in the omnichannel era. I believe Airship’s latest innovations, as well as expansions to experimentation and commerce, are already recognized as major beneficial differentiators in comprehensive evaluations like Gartner’s Magic Quadrant and Critical Capabilities reports,” said Brett Caine, CEO and president, Airship. “As mobile becomes increasingly vital for brands and the customers they serve, Airship will continue to surround businesses with the best mobile-first omnichannel solutions, broadest global support and expert strategic services to power amazing customer experiences that drive rapid growth.”

According to the 2020 Magic Quadrant for Mobile Marketing Platforms report, “Globally, consumers spend more of their digital time on smartphones than on desktops, laptops or tablets — with particular emphasis on apps. The impacts of COVID-19 have further catalyzed consumers’ ongoing shift to digital and mobile solutions as consumers readjust the way they navigate their daily lives amid a new normal. This broad and rapid consumer adoption of smartphones breeds a dependency few technologies have ever enjoyed. As such, mobile marketing capabilities increasingly determine brand marketing success.”

Per Gartner methodology, “By applying a graphical treatment and a uniform set of evaluation criteria, a Magic Quadrant helps you quickly ascertain how well technology providers are executing their stated visions and how well they are performing against Gartner’s market view.”²

In addition, Airship was recently named a Leader in “The Forrester Wave™: Mobile Engagement Automation, Q3 2020,” receiving the highest score in the Strategy category (tied) and the second highest score in the Current Offering category.

¹Gartner “Magic Quadrant for Mobile Marketing Platforms” by Mike McGuire, Anna Maria Virzi, Joseph Enever, October 26, 2020

²Gartner methodology, Gartner Magic Quadrant, Accessed 28 October 2020, https://www.gartner.com/en/research/methodologies/magic-quadrants-research.

Gartner Disclosure

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Airship

Thousands of the world’s leading brands rely on Airship to spark closer connections with their customers through highly contextual and relevant interactions. Only Airship’s Customer Engagement Platform takes a mobile-first, data-led approach that enables brands to focus on individuals and their needs, not which marketing channels to use. Airship makes it much simpler and more effective to grow customer lifetime value in the omnichannel era.

With trillions of interactions intelligently orchestrated across mobile apps, mobile wallet, SMS, websites, and email, Airship optimizes the entire customer journey across all digital touchpoints at scale.

For more information, visit www.airship.com, read our blog or follow us on Twitter, LinkedIn and Facebook.

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