16:37 uur 14-03-2019

BCW wint Artificial Intelligence Excellence Award 2019

NEW YORK-(BUSINESS WIRE)- BCW (Burson Cohn & Wolfe) heeft bekendgemaakt dat het een winnaar is in het Business Intelligence Group’s Artificial Intelligence Excellence Awards-programma. Dit voor het werk namens klant Boehringer Ingelheim in het creëren van de allereerste AI chatbot voor wereldwijde patiënteneducatie gelanceerd door een farmaceutisch bedrijf. BCW en Boehringer Ingelheim werden geëerd in de categorieën Beperkt geheugen, Product of dienst – Grote onderneming.

De Facebook chatbot, Tabatha, maakt deel uit van het wereldwijde “Think. Handeling. Breathe”-astmabewustwordingscampagne. Dit werd opgezet om mensen te helpen de impact van astma op hun dagelijks leven in een privé-omgeving te begrijpen. Gedreven door kunstmatige intelligentie, is Tabatha ontworpen om mensen met astma te helpen om zelf symptomen te identificeren, meer te leren over hun risico’s en zich voor te bereiden op een doktersbezoek. Tabatha was de eerste ziektebewustzijnsbron die niet alleen kon meten in hoeverre de informatie mensen motiveerde om meer te leren, maar ook of ze van plan zijn om actie te ondernemen en naar hun arts te gaan.

BCW Wins 2019 Artificial Intelligence Excellence Award

NEW YORK–(BUSINESS WIRE)– BCW (Burson Cohn & Wolfe) today announced it was a winner in the Business Intelligence Group’s Artificial Intelligence Excellence Awards program for its work on behalf of client Boehringer Ingelheim in creating the first-ever AI chatbot for global patient education launched by a pharmaceutical company. BCW and Boehringer Ingelheim were honored in the Limited Memory, Product or Service – Large Company category.

The Facebook chatbot, Tabatha, part of the company’s global “Think. Act. Breathe” asthma awareness campaign, was created to help people understand the impact asthma has on their daily lives in a private environment. Artificial Intelligence driven, Tabatha is designed to help those with asthma to self-identify symptoms, learn more about their risk and prepare for a doctor visit. Tabatha was the first disease awareness resource able to measure not only to what extent the information motivated people to learn more, but also whether they intend to take action and see their doctor.

“AI enables an incredibly powerful approach for developing educational and informative campaigns that allow clients to engage on a one-to-one basis with their audience,” said Chad Latz, Chief Innovation Officer, BCW. “In the pharmaceutical sector, AI layered with emotional intelligence can be influential for improving disease awareness and delivering critical information, in real-time, in a highly personalized way. We are delighted by this wonderful recognition by Business Intelligence Group.”

About Business Intelligence Group

The Business Intelligence Group was founded with the mission of recognizing true talent and superior performance in the business world. Unlike other industry award programs, these programs are judged by business executives having experience and knowledge. The organization’s proprietary and unique scoring system selectively measures performance across multiple business domains and then rewards those companies whose achievements stand above those of their peers. www.bintelligence.com

About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.



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