15:33 uur 21-03-2019

Mark Thorne treedt toe tot BCW als financieel directeur wereldwijd en Chief Operating Officer

NEW YORK-(BUSINESS WIRE)- BCW (Burson Cohn & Wolfe), een toonaangevend wereldwijd communicatiebureau, heeft bekendgemaakt dat Mark Thorne met onmiddellijke ingang is benoemd tot financieel directeur wereldwijd en Chief Operating Officer. Thorne zal een strategische partner zijn voor BCW’s CEO wereldwijd Donna Imperato in het transformeren van het financiële model van het agentschap om de brede waaier van diensten en aanbod beter weer te geven. Hij is gevestigd in New York en vervangt Pat Przybyski, voorheen financieel directeur wereldwijd.

“Mark staat bekend om zijn sterke bedrijfskundige inzicht, diepe operationele ervaring en strategisch denken op hoog niveau”, aldus Imperato. “Ik ken Mark al vele jaren en ben blij dat ik hem nu mijn partner mag noemen. Hij is de juiste leider om BCW te helpen onze strategieën uit te voeren en exponentieel te groeien.”

Mark Thorne Joins BCW as Global Chief Financial Officer and Chief Operating Officer

NEW YORK–(BUSINESS WIRE)– BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Mark Thorne has been appointed Global Chief Financial Officer and Chief Operating Officer, effective immediately. Thorne will be a strategic partner to BCW Global CEO Donna Imperato in transforming the agency’s financial model to better reflect its wide range of services and offerings. He is based in New York and replaces Pat Przybyski, formerly Global Chief Financial Officer.

“Mark is well known for his strong business acumen, deep operational experience and high-level strategic thinking,” said Imperato. “I have known Mark for many years and am thrilled to now call him my partner. He is the right leader to help BCW execute our strategies and grow exponentially.”

Thorne spent the past 20 plus years with Hill+Knowlton Strategies in a range of leadership roles, most recently serving as Global Chief Financial Officer and Global Chief Operating Officer. Prior to that, Thorne was Executive Vice President and Chief Financial Officer, North America, for WPP, and before that he was Senior Vice President and Chief Financial Officer at Beatrice International Food Company. He began his career at Deloitte & Touche (now Deloitte).

“Donna has led one of the most profound transformations in the communications industry to date and delivered an exceptional first year,” said Thorne. “I am excited to partner with her and the leadership team to continue building a great and thriving company.”

About BCW

BCW is one of the world’s largest full-service global communications agencies. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.


Catherine Sullivan

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