NEW YORK–(BUSINESS WIRE)– BCW (Burson Cohn & Wolfe), a leading global communications agency, announced today that Ben Boyd will join the agency as Global Chief Strategy and Operations Officer, effective September 3, 2019. Boyd will partner with BCW’s Global CEO Donna Imperato across all five of the agency’s global regions on strategy, operations and client development. He will also manage critical client relationships, help develop new business and advise on intellectual property development. Boyd will become a member of BCW’s board of directors and be based in New York.
“Ben is an extraordinary talent whose hands-on counsel has been sought after by many of the world’s largest and most powerful brands and organizations thanks to his deep expertise across earned media, thought leadership and integrated communications,” said Imperato. “He is also renowned for creating and operationalizing a client-centric workplace, which will make him an invaluable partner for BCW’s continued growth.
“This is an incredibly exciting time for BCW,” Imperato added. “We now have our global senior leadership team fully in place, our business is growing and we are nurturing a culture where our people, and therefore our clients, thrive. I am thrilled to welcome a leader of Ben’s caliber to our team and to partner with him in further establishing BCW as an unstoppable force in moving people to drive business transformation and meaningful results.”
Boyd spent the past 14 years with Edelman, most recently as Chief Client Strategy Officer overseeing the agency’s client experience program, counseling C-suite executives and partnering with the firm’s top clients. He also led Edelman’s signature intellectual property studies, including The Trust Barometer. Before that, he spent 11 years at the helm of Edelman’s Global Corporate Practice, overseeing Global Practices and Sectors, managing the firm’s global marketing function and leading key clients.
Prior to Edelman, he was Assistant to the President, Director of Communications at the Service Employees International Union (SEIU), where he managed the national communications campaign for a newly relevant labor movement and oversaw SEIU’s earned, paid, social and new media strategies nationally. Previously, he served as Director of Communications for SITA, one of the world’s largest providers of IT resources for the air transport industry. Before that, he was Vice President of Marketing and Communications for barnesandnoble.com, launching the site and taking the company through an initial public offering. Earlier in his career, he held senior roles at Weber Shandwick and Hill & Knowlton (now H+K Strategies).
“I am profoundly honored to join BCW at this critical juncture in its growth and ambition to define our industry,” said Boyd. “As the lines continue to blur across the entire marketing communications spectrum, the industry needs clear leadership and champions for the value of earned media as both the starting point and the core of integrated communications programs that truly make an impact on a client’s business. BCW has the offerings, the values and the vision to be that beacon. I am incredibly inspired by BCW’s team and culture and am excited for what we will achieve.”
Boyd is currently a member of the Business Advisory Council of ProPublica (2011 to present) and had been a Member of the National Board of Directors of The Trevor Project (2014 to 2017).
BCW (Burson Cohn & Wolfe), one of the world’s largest full-service global communications agencies, is in the business of moving people on behalf of clients. Founded by the merger of Burson-Marsteller and Cohn & Wolfe, BCW delivers digitally and data-driven creative content and integrated communications programs grounded in earned media and scaled across all channels for clients in the B2B, consumer, corporate, crisis management, CSR, healthcare, public affairs and technology sectors. BCW is a part of WPP (NYSE: WPP), a creative transformation company. For more information, visit www.bcw-global.com.
Media: Catherine Sullivan