New Visa service deploys machine learning-based model to help predict probability of token fraud before it happens.
SAN FRANCISCO–(BUSINESS WIRE)– Visa (NYSE: V), a global leader in payments, today announced the commercial launch of Visa Provisioning Intelligence (VPI), an AI-based product designed to combat token fraud at its source. Available as a value-added service for clients, VPI uses machine learning to rate the likelihood of fraud for token provisioning requests, helping financial institutions prevent fraud in a targeted way and enable more seamless and secure transactions for Visa cardholders.
Tokenization is a powerful fraud-fighting technology pioneered by that helps protect consumers’ account information from bad actors by replacing account numbers with a unique code. However, tokens may be illegitimately provisioned to bad actors, and Visa found that token provisioning fraud losses reached an estimated $450M globally in 2022 alone1.
“While tokenization is one of the most secure ways to transact, we’re seeing fraudsters use social engineering and other scams to illegitimately provision tokens,” said James Mirfin, SVP and Global Head of Risk and Identity Solutions at Visa. “With VPI, we’re leveraging Visa’s vast network and data insights to help clients detect and prevent provisioning fraud before it happens.”
VPI is a real-time fraud propensity score between 1 (indicating the lowest probability of fraud) and 99 (indicating the highest probability of fraud)2 provided to issuers for each token provision request. VPI uses a segment-level supervised machine learning model to identify patterns in past token requests across device, e-commerce and card-on-file tokens to help predict the probability of token provisioning fraud. The VPI score is intended to provide financial institutions with the following benefits:
- Improved fraud prediction by allowing issuers to detect provisioning fraud and decline a token provisioning request before the fraud occurs.
- Accurate separation of fraudulent activity from non-fraudulent activity reducing the number of declines.
- An increased number of legitimate provisioning requests, increased payment volumes and continued trust in the card payment network.
In an age where most of our financial lives exist digitally, Visa remains focused on enhancing the security of its network and providing clients with advanced technologies to ensure customer data is protected wherever transactions take place. VPI is now available to clients globally as a part of Visa’s suite of value-added services. To learn more about Risk and Identity Solutions at Visa, visit our Intelligent Security page.
About Visa Inc.
Visa (NYSE: V) is a world leader in digital payments, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories. Our mission is to connect the world through the most innovative, convenient, reliable and secure payments network, enabling individuals, businesses and economies to thrive. We believe that economies that include everyone everywhere, uplift everyone everywhere and see access as foundational to the future of money movement. Learn more at Visa.com.
1 Visa Risk MIS
2 Clients can receive a zero indicating the token provisioning request was not scored