09:52 uur 21-01-2021

NeXR Technologies SE en H&Mbeyond. Start de samenwerking op het gebied van virtuele aanpassing

BERLIJN – (BUSINESS WIRE) – NeXR Technologies SE (XETRA: NXR) zet verdere stappen in de ontwikkeling van innovatie voor stationaire detailhandel en gaat een grensverleggende samenwerking aan met H & Mbeyond. Het doel van de samenwerking is om een virtuele pasoplossing te ontwikkelen, een “digitale paskamer”, waarmee klanten individueel exact passende looks digitaal, snel en eenvoudig kunnen proberen.

Een prototype staat gepland voor zomer 2021. In geselecteerde winkels kunnen klanten zich dan laten scannen en hun persoonlijke avatar, een exact digitaal beeld, ontvangen. Met behulp van een app kunnen klanten bijpassende stijlen op hun eigen avatar proberen en zo hun aankoopbeslissing verzekeren. De technologie is gebaseerd op de door NeXR ontwikkelde 3D-fotogrammetriescanner, die in samenwerking met H & Mbeyond verder werd ontwikkeld. wil klanten niet alleen een spannende digitale winkelervaring bieden, maar ook analyseren welke invloed dergelijke scanoplossingen kunnen hebben op het retourgedrag.

NeXR Technologies SE and H&Mbeyond. Start Cooperation on Virtual Fitting

BERLIN–(BUSINESS WIRE)– NeXR Technologies SE (XETRA: NXR) takes further steps in the development of innovation for stationary retail and enters into a groundbreaking cooperation with H&Mbeyond. The aim of the cooperation is to develop a virtual fitting solution, a “digital fitting room”, which enables customers to try on individually exact fit looks digitally, quickly and easily.

A prototype is planned for summer 2021. In selected stores, customers will then be able to have themselves scanned and receive their personal avatar, an exact digital image. With the aid of an app, customers will be able to try on matching styles on their own avatar, thus assuring their purchase decision. The technology is based on the 3D photogrammetry scanner developed by NeXR, which was further developed in cooperation with H&Mbeyond.H&Mbeyond. not only wants to offer customers an exciting digital shopping experience but also to analyze the influence that scanning solutions like this can have on returns behavior.

Oliver Lange, H&Mbeyond: “We are always searching for innovative solutions and technologies that make the shopping experience in stationary retail more attractive and exciting. With the pilot project, together with our customers, we want to test whether “digital fitting rooms” can help them choose styles, dress sizes and ultimately make a purchase decision – NeXR is a great partner for this.”

H&Mbeyond., H&M’s Berlin-based innovation lab, is responsible for developing and piloting products and services relevant to the global organization.

Markus Peuler, Managing Director of NeXR Technologies SE: “In cooperation with our partner H&Mbeyond. we are developing a highly innovative solution for the digital shopping of the future. We are delighted about the cooperation with H&M, in which both partners combine their strengths and in which there are really only winners.”

Berlin-based NeXR Technologies SE is a virtual reality (VR) first mover with unique hardware and software expertise.

The app is expected to be available from summer 2021 and applicable in selected H&M shops in Germany. More information will be published on join-beyond.com.

About NeXR Technologies

NeXR stands for the development of next-generation technologies and apps that bring Augmented Reality (AR), Mixed Reality (MR) and Virtual Reality (VR) together to create the next Extended Reality (XR). NeXR Technologies SE from Berlin (XETRA: NXR) is a virtual reality (VR) first mover with unique hardware and software expertise. The business units 3D Scanner Systems, Motion Capture & Animation and VR-Experiences deal with future-oriented services and products and are connected within a unique value chain. “3D Instagraph” develops and distributes the in-house developed scanner systems; photorealistic 3D avatars can be created in seconds. “OnPoint Studios” offers all services around motion capture and animation in one of the largest MoCap studios in Germany and can animate the avatars directly and individually from the 3D scanner. The logical addition to the value chain is the brand and VR agency “VRriday”, which integrates the avatars into VR Experiences and, as an agency, offers consulting, implementation and publishing of VR Experience for companies. NeXR Technologies SE is listed in the General Standard of the Frankfurt Stock Exchange.

About H & M Hennes & Mauritz

H & M Hennes & Mauritz AB (publ) was founded in Sweden in 1947 and is quoted on Nasdaq Stockholm. H&M’s business idea is to offer fashion and quality at the best price in a sustainable way. In addition to H&M, the group includes the brands COS, Monki, Weekday, & Other Stories, H&M HOME and ARKET as well as Afound. The H&M group has 52 online markets and more than 5,000 stores in 74 markets including franchise markets. In 2019, net sales were SEK 233 billion. The number of employees amounts to more than 179,000. For further information, visit hmgroup.com.




NEXR Technologies SE

Charlottenstraße 4

10969 Berlin



+49 (0) 30 403 680 143


+49 (0) 30 403 680 141










Regulated Market in Berlin, Frankfurt (General Standard); Regulated Unofficial

Market in Dusseldorf, Hamburg, Munich, Stuttgart, Tradegate Exchange


For further information:

NeXR Technologies SE

Lydia Herrmann

Investor Relations

Charlottenstraße 4

10969 Berlin



Telefon: +49 (0) 30 403 680 14-3

Fax: +49 (0) 30 403 680 14-1

Jennifer Kaz PR Deutschland

Mariam ElBarkani H&Mbeyond.

Tel.: +49 (0)40 – 35 09 55 -420

E-Mail : press.germany@hm.com
H&M Hennes & Mauritz B.V. & Co. KG, Spitalerstraße 12 (Semperhaus B), 20095 Hamburg

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