12:51 uur 24-03-2020

Bacardi Limited legt $ 3 miljoen vast ter ondersteuning van de bar- en restaurantbranche

#RaiseYourSpirits biedt financiële hulp en andere hulp aan degenen die getroffen zijn door de COVID-19-crisis

HAMILTON, Bermuda– (BUSINESS WIRE) – Bacardi Limited, het grootste particuliere bedrijf in gedistilleerde dranken ter wereld, lanceerde vandaag #RaiseYourSpirits, een initiatief ter ondersteuning van bars en restaurants verzwakt door de sluiting van COVID-19. We zijn er kapot van om te zien hoe onze oude partners en vrienden hun levensonderhoud vrijwel van de ene op de andere dag verliezen, aangezien uit eten gaan, het nachtleven en entertainment over de hele wereld tot stilstand komen. Bacardi en onze merken, waaronder BACARDÍ®-rum, MARTINI®-vermouth & mousserende wijnen, GREY GOOSE-wodka, PATRÓN®-tequila, BOMBAY SAPPHIRE®-gin en DEWAR’S® Blended Scotch-whisky, beloven $ 3 miljoen USD aan financiële steun en andere steun om de mensen te helpen in de frontlinies van onze branche in deze onvoorstelbare tijd. Deze donatie komt bovenop de $ 1 miljoen USD die vorige week door ons merk PATRÓN® tequila is toegezegd.

Dit persbericht bevat multimedia. Bekijk hier de volledige release: https://www.businesswire.com/news/home/20200324005141/en/

Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry

#RaiseYourSpirits provides financial aid and other relief to those impacted by the COVID-19 crisis

HAMILTON, Bermuda–(BUSINESS WIRE)– Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world. Bacardi and our brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledge $3 Million USD in financial aid and other support to help the people on the frontlines of our industry during this unimaginable time. This donation is in addition to the $1 Million USD pledged by our PATRÓN® tequila brand last week.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20200324005141/en/

There are established non-profits that are providing aid quickly to those in our industry hard hit by this pandemic. Some of the organizations we are working with include Another Round, Another Rally; CORE; the James Beard Foundation; Restaurant Workers’ Community Foundation; and Tales of the Cocktail®.

And because our business is inherently local, many of our efforts around the world are grassroots – supporting bars and bartenders across countries, cities and neighborhoods to provide real time financial support, meals and other necessities to partners in need.

This is just the start. Our teams are working hard to identify more ways we can assist our on-trade community. We expect more outreach and activations to come. Our local teams, brands, and people are committed to lending a hand as this unprecedented hardship unfolds. Please follow #RaiseYourSpirits on Instagram to join this journey.

“Bacardi is a family company, and for us, business is personal. We always say that love for our brands is built in bars, and now it is our turn to show them our love,” said Mahesh Madhavan, CEO of Bacardi Limited. “We don’t have all the answers today on how best to help everywhere, but we are committed to do what we can to see our industry through this crisis. These may be the darkest of days for bars and restaurants, but I am certain that when we come out on the other side, people will emerge from isolation with a renewed zest to live life to the fullest and celebrate together with friends and family.”

About Bacardi Limited

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 158 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 7,000, operates more than 20 production facilities in 11 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter @BacardiLimited or Instagram @BacardiLimited1862. Enjoy Responsibly!


Jessica Merz jmerz@bacardi.com
Lisa Jedan ljedan@bacardi.com

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