NEW YORK– (BUSINESS WIRE) – Gain Theory, een WPP-adviesbureau voor wereldwijde marketingeffectiviteit dat marketeers in staat stelt agile, slimmere, op gegevens geïnformeerde culturen te creëren via gegevens, technologie en geavanceerde analyses, en  is een sterke performer genoemd in de ‘Forrester Wave ™’: ‘marketingmeting and Optimization Solutions, Q1 2020’. Gain Theory kreeg de hoogst mogelijke score voor tien criteria, waaronder: Unified Measurement Methodology; Training en Change Management Services; Marketing Strategy Consulting; Engagement StructuresMarketing Dashboards enReports; en Global Strategy.

Het rapport erkent het werk van de Gain Theory om de impact van marketing op zowel de korte als de lange termijn zakelijke doelstellingen te meten en klanten te helpen bij het ontwikkelen van plannen om meerdere doelstellingen tegelijkertijd te optimaliseren. Het rapport vermeldt: “Bedrijven die op zoek zijn naar meer complexe inzichten en aanjagers van marketingprestaties moeten de Gain Theory op hun shortlist zetten.” ‘Forrester’ merkt op ‘De investeringen in gegevenspartnerschappen en machine learning om de snelheid van inzicht te vergroten’. ‘Forrester’ merkt ook op dat de Gain Theory diep gericht is op verandermanagement om klanten te helpen met de ontwikkeling van vaardigheden en organisatorische herstructurering die vaak nodig zijn om marketinginzichten te activeren.

Gain Theory Recognized as a Strong Performer in Marketing Measurement and Optimization

NEW YORK–(BUSINESS WIRE)– Gain Theory, a WPP global marketing effectiveness consultancy that empowers marketers to create agile, smarter, data-informed cultures via data, technology and advanced analytics has been named a Strong Performer in The Forrester Wave™: Marketing Measurement and Optimization Solutions, Q1 2020. Gain Theory received the highest score possible for ten criteria including: Unified Measurement Methodology; Training and Change Management Services; Marketing Strategy Consulting; Engagement Structures; Marketing Dashboards and Reports; and Global Strategy.

The report recognizes Gain Theory’s work measuring marketing’s impact on both short and long-term business objectives and helping clients develop plans to optimize multiple objectives simultaneously. The report states: “Firms looking for more complex insights and drivers of marketing performance should put Gain Theory on their short list.” Forrester notes Gain Theory’s “investments in data partnerships and machine learning to increase speed of insight.” Forrester also notes Gain Theory’s deep focus on change management to help clients with the skillset development and organizational restructuring often required to activate marketing insights.

Forrester gives Gain Theory high marks for its Unified Measurement approach which “leverages a system of models that iterate and inform each other.” Gain Theory’s approach is unified at three levels: data, analytics and outcomes and crafted to individual client needs. Clients note that the “sophistication” of Gain Theory’s unified model is its “main strength.” Also cited is Gain Theory Sensor^TM which combines individual and aggregate data to measure the value of individual campaign tactics and to conduct in-campaign tests. Sensor is a component of Gain Theory’s Unified Measurement approach but can also be used as a stand-alone solution.

“We are delighted to be recognized as a Strong Performer in Forrester’s Wave report,” said Gain Theory Global CEO, Manjiry Tamhane. “It confirms for us the unique value that we deliver to our clients globally who trust us to make a meaningful difference to their business performance through our focus on improving marketing efficiency, growing market share and seeing baseline profits and share price grow. At Gain Theory we are passionate about inspiring marketing excellence and creating data-informed cultures. Championing our clients and solving their challenges is what makes our people thrive and we believe the Forrester Wave result is a testament to this.”

About Gain Theory

Gain Theory is a global marketing effectiveness consultancy, empowering marketing and insight professionals to create agile, smarter, data-informed cultures using data, technology and advanced analytics.

As an independent practice within WPP, Gain Theory is trusted by clients around the world to enhance business performance in both the short and long-term by improving marketing effectiveness and efficiency, increasing baseline profits, growing market share and driving share price growth.

The global team consists of 200+ consultants, data scientists, mathematicians and marketing technology specialists who operate globally servicing 113 markets worldwide.

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Contacts

For press queries:

Claudia Sestini

Global CMO, Gain Theory

claudia.sestini@gaintheory.com
+44 (0) 7825 781 038