14:07 uur 01-12-2022

Alle nieuwe Bacardi-cadeaupakketten zijn 100% plasticvrij

Gedistilleerd familiebedrijf vermindert jaarlijks bijna 275 ton plastic voor eenmalig gebruik met baanbrekende verpakkingsmaterialen en innovatieve ontwerpen

HAMILTON, Bermuda–(BUSINESS WIRE)– Het familiebedrijf Bacardi heeft extra reden om deze feestdagen te vieren, aangezien het een mijlpaal bereikt in zijn missie om tegen het einde van 2023 100% van het wegwerpplastic uit zijn cadeau-assortiment te verwijderen.

Vanaf deze maand, klaar voor de drukke feestperiode, alle nieuwe geschenkverpakkingen in het Bacardi-portfolio – waaronder BACARDÍ® Reserva Ocho rum, GREY GOOSE® wodka, BOMBAY SAPPHIRE® Premier Cru, MARTINI® vermout, PATRÓN® tequila en DEWAR’S® 12 Year Old Blended Scotch whisky – zijn nu 100% plasticvrij.

Met deze belangrijke stap verwijdert Bacardi jaarlijks bijna 275 ton plastic voor eenmalig gebruik. Dit is bereikt door innovatieve nieuwe ontwerpen die plastic verwijderen of vervangen door een duurzaam alternatief.

All New Bacardi Gift Packs Go 100% Plastic-Free

Family-owned spirits company cuts almost 275 tons of single-use plastic annually with pioneering packaging materials and innovative designs

HAMILTON, Bermuda–(BUSINESS WIRE)– Family-owned Bacardi has extra reason to celebrate this holiday season as it reaches a milestone in its mission to remove 100% of the single-use plastic from its gifting range by the end of 2023.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20221201005320/en/

All New Bacardi Gift Packs Are Plastic Free In Time For Holiday Season (Photo: Business Wire)

All New Bacardi Gift Packs Are Plastic Free In Time For Holiday Season (Photo: Business Wire)

From this month, ready for the busy festive period, all new gift packs in the Bacardi portfolio – including BACARDÍ® Reserva Ocho rum, GREY GOOSE® vodka, BOMBAY SAPPHIRE® Premier Cru, MARTINI® vermouth, PATRÓN® tequila and DEWAR’S® 12 Year Old Blended Scotch whisky – are now 100% plastic-free.

This significant step will see Bacardi remove almost 275 tons of single-use plastic used annually and has been achieved through innovative new designs that remove plastic or replace it with a sustainably sourced alternative.

As well as using cardboard certified by the Forest Stewardship Council®, the company is also pioneering the use of alternative materials – becoming the first spirits company to use a new biobased, 100% compostable packaging material in its ABERFELDY® 12 Year Old ‘Gold Bar’ gift pack. The sustainable material, made from potato starch and cellulose fibers, replaces plastic vacuum packaging.

“We are committed to being 100% plastic free by 2030 and the removal of plastic from our gift packs is a major milestone on that journey,” said Rodolfo Nervi, Vice President Global Safety, Quality & Sustainability for Bacardi. “For more than 160 years, we have pioneered as a company, and our drive to remove plastic is no exception. We will continue to innovate and explore new sustainable alternative materials to plastic, because it is the right thing to do.”

As part of its ESG – Environmental, Social & Governance – program, Good Spirited, and in line with the United Nations Sustainable Development Goals (SDGs), Bacardi has set a number of goals which it is committed to achieving by 2025. These goals, which are in addition to the company’s commitment to remove all plastic point-of-sales materials by 2023 and to be 100% plastic free by 2030, include:

  • 50% cut in greenhouse gas emissions;
  • 25% cut in water consumption;
  • 100% key raw materials and packaging sourced sustainably;
  • 100% of product packaging to be recyclable;
  • 40% recycled content of product packaging materials;
  • Zero waste to landfill at all production sites.

The new 100% plastic-free gift packs are available in select markets globally throughout the holiday season.

Find out more about Bacardi and its ESG commitments, including its alignment with the United Nations Sustainable Development Goals, at www.bacardilimited.com/good-spirited.

Always drink responsibly.

About Bacardi

Bacardi Limited, the largest privately held spirits company in the world, produces and markets internationally recognized spirits and wines. The Bacardi Limited brand portfolio comprises more than 200 brands and labels, including BACARDÍ® rum, GREY GOOSE® vodka, PATRÓN® tequila, DEWAR’S® Blended Scotch whisky, BOMBAY SAPPHIRE® gin, MARTINI® vermouth and sparkling wines, CAZADORES® 100% blue agave tequila, and other leading and emerging brands including WILLIAM LAWSON’S® Scotch whisky, ST-GERMAIN® elderflower liqueur, and ERISTOFF® vodka. Founded more than 160 years ago in Santiago de Cuba, family-owned Bacardi Limited currently employs more than 8,000 people, operates production facilities in 10 countries, and sells its brands in more than 170 countries. Bacardi Limited refers to the Bacardi group of companies, including Bacardi International Limited. Visit www.bacardilimited.com or follow us on Twitter, LinkedIn or Instagram.


Media enquiries:
Andrew Carney, Corporate Communications Director, Bacardi, acarney@bacardi.com
Phillippa Williams, Corporate Communications Manager, Bacardi, pholmes@bacardi.com

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