08:23 uur 15-07-2022

PUMA tekent snelste vrouw ter wereld Elaine Thompson-Herah

EUGENE, Oregon.– (BUSINESS WIRE)– Het wereldwijde sportmerk PUMA heeft de vijfvoudig Olympisch kampioen en de snelste vrouw ter wereld Elaine Thompson-Herah getekend. De 30-jarige Jamaicaan zal de indrukwekkende selectie van atletiekatleten van het bedrijf verder versterken in de aanloop naar de Wereldkampioenschappen atletiek 2022 in Eugene, Oregon, VS.

Elaine Thompson-Herah is de eerste vrouw in de geschiedenis die de “sprint double” wint op opeenvolgende Olympische Spelen, waarbij ze goud veroverde op zowel de 100 meter als de 200 meter op de Olympische Spelen van 2016 in Rio en opnieuw op de Olympische Spelen van 2020 in Tokio. Afgezien van haar historische Olympische prestaties, werd Elaine Thompson-Herah de snelste vrouw ter wereld toen ze in 2021 10,54 seconden liep op de Prefontaine Classic in Eugene, VS.

“We zijn verheugd dat Elaine ervoor heeft gekozen om lid te worden van de PUMA-familie”, zegt PUMA-CEO Bjørn Gulden. “Met haar snelheid belichaamt ze alles waar we als merk voor staan. Elaine liep vorig jaar de op een na snelste tijd in de geschiedenis van vrouwen en is slechts 0,05 seconden verwijderd van een wereldrecord. Ze mikt echt op het wereldrecord op de 100 meter en we willen haar helpen dat doel te bereiken met onze meest innovatieve prestatieproducten.”

PUMA Signs Fastest Woman Alive Elaine Thompson-Herah

EUGENE, Ore.–(BUSINESS WIRE)– Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. The 30-year-old Jamaican will further boost the company’s impressive roster of track and field athletes ahead of the 2022 World Athletics Championships in Eugene, Oregon, USA.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220714005860/en/

Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. (Photo: Business Wire)

Global sports brand PUMA has signed five-time Olympic champion and fastest woman alive Elaine Thompson-Herah. (Photo: Business Wire)

Elaine Thompson-Herah is the first woman in history to win the “sprint double” at consecutive Olympics, capturing gold in both the 100 meter and 200 meter at the 2016 Rio Olympics and again at the 2020 Tokyo Olympics. Apart from her historic Olympic achievements, Elaine Thompson-Herah became the fastest woman alive when she ran 10.54 seconds at the Prefontaine Classic in Eugene, USA, in 2021.

“We are thrilled that Elaine has chosen to join the PUMA family,” said PUMA CEO Bjørn Gulden. “With her speed she embodies everything we stand for as a brand. Elaine ran the second-fastest time in women’s history last year and is only 0.05 seconds off a world record. She really targets the 100-meter world record and we want to help her achieve that goal with our most innovative performance products.”

PUMA has a long and rich history in Track & Field and has sponsored the Jamaica Athletics Administrative Association since 2002. Elaine Thompson-Herah now joins her Jamaican compatriot, sprint superhero, world record holder and Olympic gold medalist Usain Bolt.

“PUMA just felt like the right fit, a company that has been working with the World’s Fastest Man for decades,” said Elaine Thompson-Herah. “I’m excited to be part of such an elite group and can’t wait to get started. I really want to break the 100-meter world record. The current one has been undefeated for 34 years. Now is the time. I think there’s still a lot I can unleash.”


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


PUMA – Kerstin Neuber

Senior Head of Communications


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