- 66% van de respondenten gaf aan een binnenlandse vlucht te hebben genomen tijdens de pandemie
- 96% van de Chinese burgers is klaar om de lucht in te gaan, en 73% is van plan om voor hun plezier te reizen
- Zuidoost-Azië is de topregio voor internationale reizen, gevolgd door Europa, Australië/Nieuw-Zeeland en Oost-Azië
- Bijna alle (96%) Chinese reizigers steunden het verplicht dragen van maskers, 88% steunde gezondheidspaspoorten en 88% steunde contactloze technologie om hun kans op vliegen te vergroten
PEKING–(BUSINESS WIRE)– Volgens een nieuw onderzoek van Cirium, het luchtvaartanalysebedrijf, leiden Chinese reizigers het herstel van vliegreizen, waarbij 96% van plan is te reizen. 81% van de respondenten zegt van plan te zijn in de komende 12 maanden minstens één keer te vliegen en 50% is van plan dit najaar te vliegen. Van degenen die van plan waren te reizen, gaf 73% aan dat het voor de vrije tijd was en slechts 24% die zakenreizen plant.
De opgekropte vraag wordt ook weerspiegeld in het passagiersvervoer in China, dat tekenen van een sterk herstel vertoont. Vanaf september 2021 lag het Chinese verkeer op 87% van het niveau van 2019 – ver voor op de rest van Azië (42%).
Uit het onderzoek bleek dat tweederde (66%) van de Chinese reizigers sinds het begin van de pandemie een binnenlandse vlucht heeft genomen. Cirium-schema’s laten zien dat binnenlandse reizen in het vierde kwartaal klaar zijn om het pre-pandemische niveau te overtreffen, met een groei van ongeveer 15% in vergelijking met het vierde kwartaal van 2019.
China is Flying High Again: Cirium Survey Shows Remarkable Consumer Confidence for a Travel Restart
- 66% of the respondents reported taking a domestic flight during the pandemic
- 96% of Chinese citizens are ready to take to the skies—with 73% set to travel for leisure
- Southeast Asia is the top region of choice for international travel, followed by Europe, Australia/New Zealand and East Asia
- Almost all (96%) of Chinese travelers supported mandatory mask wearing, 88% supported health passports and 88% supported touchless technology to increase their likelihood of flying
BEIJING–(BUSINESS WIRE)– Chinese travelers are leading the airline travel recovery, with 96% intending to travel, according to a new survey by Cirium, the aviation analytics company. 81% of respondents say they plan to fly at least once within the next 12 months and 50% plan to fly by this autumn. Of those planning to travel, 73% stated it was for leisure with only 24% planning business travel.
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Cirium’s new Traveler Intelligence Report reveals China is flying high again. (Graphic: Business Wire)
The pent-up demand is also reflected in China’s passenger traffic, which is showing signs of a strong recovery. As of September 2021, China traffic was at 87% of 2019 levels — way ahead the rest of Asia (42%).
The survey revealed that two thirds (66%) of Chinese travelers have taken a domestic flight since the start of the pandemic. Cirium schedules data reveal domestic travel in Q4 is primed to outpace pre-pandemic levels, growing by some 15% compared to Q4 2019.
Following months of restrictions aligned to China’s Zero-COVID policy, pent-up demand for a major return to international and regional travel is palpable.
More than half (61%) of respondents shared that they are ready to travel out of mainland China once borders are open, with Southeast Asia as the region of choice, followed by Europe, Australia/New Zealand and East Asia.
Jeremy Bowen, CEO at Cirium said: “The Cirium survey highlights the Chinese traveler’s confidence in flying domestically and pent-up demand when it comes to flying internationally. There is a clear preference for Southeast Asia, so the challenge faced is to bring back travel to other markets such as East Asia, which was a previous top destination.”
“The results also show the importance of health and safety measures, which will need to be in place to increase the confidence in traveling internationally from China.”
While Chinese travelers show confidence in flying again, 35% of those surveyed claimed that they would be less likely to travel by air, post-pandemic. They were principally concerned over health, hygiene and safety.
Almost all of the respondents (96%) support the mandatory requirement to wear a face mask when travelling by air. And over 85% support the introduction of health passports as a prerequisite to flying, and the use of apps that promote touchless travel.
When choosing an airline, respondents placed importance on mandatory mask wearing (66%), improved cleaning processes in place (65%) and proof of negative pre-departure COVID-19 test (62%).
Chinese travelers were divided when it came to the time spent at the airport. 53% of travelers claimed they will reduce the amount of time they spend at airports, compared to 21% who will look to increase their time at the airport as they feel safer with the COVID-19 safety measures in place.
The survey was carried out by independent market intelligence firm AudienceNet on behalf of Cirium. The firm interviewed over 2,060 adults in mainland China between August 30 and September 8, 2021. The margin of error in the reported data did not exceed +/-3% at the 95% confidence level.
Additional insights on air travel in the full report include:
- The importance of flying on modern aircraft
- Future use of airport lounges
- Cabin class preferences
- Top destinations outside of mainland China
For further information please follow Cirium updates on WeChat or visit www.cirium.com.
Cirium brings together powerful data and analytics to keep the world moving. Delivering insight, built from decades of experience in the sector, enabling travel companies, aircraft manufacturers, airports, airlines and financial institutions, among others, to make logical and informed decisions which shape the future of travel, growing revenues and enhancing customer experiences. Cirium is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. The shares of RELX PLC are traded on the London, Amsterdam and New York Stock Exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
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June Lee (APAC) / Rachel Humphries (Global)
Mindy Wang (China) at Dan Communications
Kyoko Ishida (Japan) at Train Tracks