MARANANGA, Australië–(BUSINESS WIRE)– De gevierde wijnmaker Dave Powell zal de eerste wijnboer zijn die ooit een volledige vintage van NFT verkoopt, wanneer hij zijn single-vineyard vintage wijnen uit 2021 onder de hamer zet op OpenSea, onder zijn nieuwe merk Neldner Road.

Dit persbericht bevat multimedia. Bekijk de volledige release hier: https://www.businesswire.com/news/home/20211018005327/en/

Powell, oprichter van Torbreck en meer recentelijk Powell & Son, zei dat de beslissing om de vintage op deze manier te verkopen logisch was.

“Ik heb altijd graag nieuwe dingen geprobeerd en toen ik over NFT’s hoorde, leek het te passen,” zei hij. “Dit doet me denken aan hoe wijnen in Bordeaux worden verkocht via hun en primeur-systeem. Net als de meer ‘traditionele’ NFT-producten, is onze wijn zeldzaam – slechts 100 vaten; het is uniek – elke vintage is anders; en het is het originele verzamelobject – de oudste persoonlijke wijncollectie dateert van bijna 4.000 jaar.”

Dave Powell’s “Vintage of the Century” to Be Sold via NFT

MARANANGA, Australia–(BUSINESS WIRE)– Celebrated winemaker Dave Powell will be the first vintner ever to sell an entire vintage by NFT, when he puts his 2021 single-vineyard vintage wines under the hammer on OpenSea, under his new brand Neldner Road.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20211018005327/en/

Barrels of Neldner Road single-vineyard wines, which are being offered as individual NFTs on OpenSea. Visit www.neldnerroad.com.au. (Photo: Business Wire)

Powell, founder of Torbreck and more recently Powell & Son, said the decision to sell the vintage this way made sense.

“I’ve always liked to try new things and when I found out about NFTs, it seemed to fit,” he said. “This reminds me of how wines are sold in Bordeaux through their en primeur system. Like the more ‘traditional’ NFT products, our wine is rare – just 100 barrels; it’s unique – every vintage is different; and it’s the original collectible – the oldest personal wine collection dates back nearly 4,000 years.”

Powell has emulated ultra-luxury wine auctions like the Napa Wine Auction, and included within the NFTs one-of-a-kind experiences, such as:

• Working a day’s vintage with Dave and his crew plus dinner together
• The barrel bottled into personalised wine bottles
• Wine cellared by Neldner Road
• Barrel head with personalised plaque

Some barrels come with a hologram of the barrel, and there are exclusive travel and hospitality experiences with Dave for buyers who buy multiple NFTs or the entire vintage (details here).

Powell rebranded his internationally renowned wines as Neldner Road this year, in recognition of the “sense of place” that is the heart of his life’s work.

“These vineyards are some of the oldest in the world – older than the famous Bordeaux vineyards,” he said. “Over the last 100+ years they have developed rich, complex characters, which are reflected in each wine. It’s taken me 40 years to find these vineyards, work with the owners to rejuvenate them, and create these wines which are the best of my career.”

The 2021 Barossa vintage has been tipped as the best in living memory. “I’ve waited more than four decades to be in the right place at the right time,” Powell jokes. “I feel extraordinarily privileged to have secured the very best grapes from some of the most exceptional vineyards in the Barossa. The climatic conditions that led up to this vintage will never be repeated – I think these wines may well be the best I ever make.”

View source version on businesswire.com: https://www.businesswire.com/news/home/20211018005327/en/

Contacts

For more information and interviews with Dave Powell:
Kristin Westlake | kwestlake@thecontinuumpartners.com | +61 416 219 358