NEW YORK-(BUSINESS WIRE)- Vandaag heeft The Estée Lauder Companies (NYSE:EL) (“ELC”) aangekondigd dat Daniel Mahler is gepromoveerd tot Executive Vice President, Global Transformation and Category Leadership, met ingang van 1 juli 2021. Hij zal gezamenlijk blijven rapporteren aan Fabrizio Freda, President en Chief Executive Officer, en Tracey T. Travis, Executive Vice President Finance en Chief Financial Officer.
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“Onze unieke transformatiecapaciteit is een eerste aanpak in de sector om de voortdurende evolutie van ons bedrijf naar de toekomst mogelijk te maken”, zegt Fabrizio Freda. “Daniel is een dynamisch leider met een uniek vermogen om belanghebbenden op één lijn te brengen en ideeën om te zetten in actie. Onder leiding van Daniel versnelt Transformation de activiteiten van ELC in prioritaire snelgroeiende gebieden en versterkt het ons vermogen om strategisch te draaien en te winnen met consumenten.”
ELC Promotes Daniel Mahler to EVP, Global Transformation and Category Leadership
NEW YORK–(BUSINESS WIRE)– Today, The Estée Lauder Companies (NYSE:EL) (“ELC”) announced that Daniel Mahler has been promoted to Executive Vice President, Global Transformation and Category Leadership, effective July 1, 2021. He will continue to report jointly to Fabrizio Freda, President and Chief Executive Officer, and Tracey T. Travis, Executive Vice President of Finance and Chief Financial Officer.
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ELC Promotes Daniel Mahler to EVP, Global Transformation and Category Leadership (Photo: Business Wire)
“Our unique Transformation capability is an industry-first approach to enabling the continuous evolution of our business into the future,” said Fabrizio Freda. “Daniel is a dynamic leader with a unique ability to align stakeholders and translate ideas into action. Under Daniel’s leadership, Transformation is accelerating ELC’s business in priority high-growth areas and strengthening our ability to strategically pivot and win with consumers.”
To date, Daniel has led a broad spectrum of strategic enterprise-wide change priorities at the company. He co-designed and operationalized ELC’s integrated Transformation model to accelerate key pillars of change and embed those capabilities within the organization as new, permanent ways of doing business. His contributions include helping to orchestrate the following company initiatives: further establish the Asia-Pacific region as a second home market for the long-term; evolve ELC’s approach to brand innovation and category portfolio management; step-change brand creative capabilities; support digital transformation to deliver best-in-class, High-Touch digital experiences to consumers; and accelerate ELC’s corporate approach to Social Impact and Sustainability.
“Under the leadership of Daniel, Transformation has proven to be a key enabler to help effectively navigate the COVID-19 pandemic,” said Tracey T. Travis. “By tapping into our Transformation capabilities, the company has been able to pivot more quickly toward growth areas such as China, Online, and serving the increasingly conscious consumer while also adapting our business for post-COVID realities.”
Daniel will also continue to oversee ELC’s Category Leadership capability with the goal of maximizing ELC’s portfolio of brands to win in skin care, makeup, fragrance and hair care. Working closely with ELC’s Group Presidents to date, Daniel has facilitated a new process, in support of ELC’s brand-led model, to provide an actionable lens on winning market share as an integrated team in the largest and fastest-growing categories and sub-categories of global prestige beauty.
Daniel joined ELC as Co-Chair, Global Transformation Committee in 2020 from top global management consulting firm Kearney. His initial work for ELC included establishing the company’s Transformation model and building the Global Transformation Team.
About The Estée Lauder Companies Inc.
The Estée Lauder Companies Inc. is one of the world’s leading manufacturers and marketers of quality skin care, makeup, fragrance and hair care products. The company’s products are sold in approximately 150 countries and territories under brand names including: Estée Lauder, Aramis, Clinique, Lab Series, Origins, Tommy Hilfiger, M·A·C, La Mer, Bobbi Brown, Donna Karan New York, DKNY, Aveda, Jo Malone London, Bumble and bumble, Michael Kors, Darphin Paris, TOM FORD BEAUTY, Smashbox, Ermenegildo Zegna, AERIN, Le Labo, Editions de Parfums Frédéric Malle, GLAMGLOW, KILIAN PARIS, BECCA, Too Faced and Dr.Jart+, and the DECIEM family of brands, including The Ordinary and NIOD.
Investors: Rainey Mancini
Media: Jill Marvin