14:41 uur 21-11-2019

Bayer en Shionogi Europe naar Keynote Veeva Commercial & Medical Summit, Europa

Marktleiders bespreken hoe commerciële modellen kunnen evolueren om de klantbetrokkenheid te verbeteren in het tijdperk van precisiegeneeskunde en resultaatgerichte gezondheidszorg

BARCELONA, Spanje– (BUSINESS WIRE) – Veeva Systems (NYSE: VEEV) heeft vandaag aangekondigd dat Dan Atkins, vice-president van digitale innovatie en inzicht bij Shionogi Europe, en Gerhard Arnhofer, vice-president en hoofd van geïntegreerde multichannel marketing bij Bayer worden gekenmerkt keynote speakers op 2019 Veeva Commercial & Medical Summit, Europa.

De heer Atkins en de heer Arnhofer hebben beiden bijna 20 jaar digitale ervaring in verschillende industrieën en therapeutische gebieden. De leiders zullen op 3 december deelnemen aan een open haard-chat om te bespreken hoe zij innoverende go-to-marketstrategieën innoveren om het groeiende belang van speciale behandelingen en naadloze klantbetrokkenheid aan te pakken. Ze zullen ook vooruitkijken hoe precisiegeneeskunde de huidige commerciële modellen zal transformeren.

Bayer and Shionogi Europe to Keynote Veeva Commercial & Medical Summit, Europe

Industry leaders to discuss how commercial models are evolving to improve customer engagement in the era of precision medicine and outcome-based healthcare

BARCELONA, Spain–(BUSINESS WIRE)– Veeva Systems (NYSE:VEEV) today announced that Dan Atkins, vice president of digital innovation and insight at Shionogi Europe, and Gerhard Arnhofer, vice president and head of integrated multichannel marketing at Bayer, are featured keynote speakers at 2019 Veeva Commercial & Medical Summit, Europe.

Mr. Atkins and Mr. Arnhofer each have nearly 20 years of digital experience across different industries and therapeutic areas. The leaders will participate in a fireside chat on 3 December to discuss how they’re innovating go-to-market strategies to address the growing importance of specialty treatments and seamless customer engagement. They’ll also look ahead at how precision medicine will transform today’s commercial models.

Veeva Commercial & Medical Summit, Europe is expected to draw more than 1,200 life sciences professionals and experts, making it the largest commercial and medical affairs event in Europe. The seventh annual event will include over 20 sessions with experts from the world’s leading global biopharmaceutical companies, including Merck KGaA, Roche, Bayer, and LEO Pharma. Featured sessions include:

  • Boehringer Ingelheim discussing how the right customer data foundation is key to digital transformation and intelligent customer engagement
  • GSK discussing the use of evidence and data-driven insights to engage scientific leaders and personalize engagement
  • Novartis sharing best practices to drive commercial success through a holistic multichannel engagement strategy
  • Novo Nordisk explaining how a modular content strategy improves efficiency and compliance of commercial content across multiple channels

2019 Veeva Commercial & Medical Summit, Europe takes place in Barcelona on 3-5 December. The event is sponsored by Accenture, Aktana, Anthill, Aqurance, BASE life science, Bright Affect, C3i Solutions, C-Clear Partners, Capgemini, Cognizant, Deloitte, Eagle Productivity Solutions, ec4u, Huron Consulting, ICP, LPW Training, Maquetting, Nubérica, OKRA Technologies, Pharma Advisors, ProMeasure, Proxima Rsearch, Pulse, Purple Agency, PwC, RMH Media, Salesforce, SunTseu, Sycor, Trustrack, Usacd, Velvet, Viseven, and Xpediant Digital.

The event is open to Veeva customers and invited guests. Learn more, register, and view the agenda at veeva.com/eu/summit.

Additional Information

Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veeva_eu on Twitter: twitter.com/veeva_eu
Like Veeva on Facebook: facebook.com/veevasystems

About Veeva Systems

Veeva Systems Inc. is the leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva serves more than 775 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices throughout North America, Europe, Asia, and Latin America. For more information, visit veeva.com/eu.


Roger Villareal

Veeva Systems



Kiran May

Veeva Systems



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