15:50 uur 05-02-2019

Brightline Initiative begint in Latijns-Amerika onderzoekssamenwerking met Insper

NEWTOWN SQUARE, Pennsylvania–(BUSINESS WIRE)–Het Brightline™ Initiative kondigde 22 januari 2019 een onderzoekssamenwerking aan met Insper, een wereldwijd hoog aangeschreven business school in Brazilië. Bij de samenwerking tussen Insper en Brightline zal worden gekeken naar de rol, competenties en functies van de Chief Strategy Officer (CSO) en hoe die strategieën binnen grote organisaties kan implementeren. Het onderzoek zal verder de competenties en vaardigheden van de CSO onderzoeken, en het effect ervan op de prestaties en resultaten van de strategie-implementatie.

Dit persbericht bevat multimedia. Bekijk de volledige release hier: https://www.businesswire.com/news/home/20190205005100/en/

Brightline’s uitvoerend directeur Ricardo Vargas zegt: “Brightline verwelkomt Insper in 2019 als een academische partner en onderzoekspartner. Dit is Brightline’s eerste partnerschap in Latijns-Amerika, en versterkt onze wereldwijde gemeenschap van organisaties en leiders die werken aan het opvangen van problemen rondom de implementatie van strategie.”

Brightline Initiative Develops Research Collaboration in Latin America with Insper

NEWTOWN SQUARE, Pa.–(BUSINESS WIRE)– The Brightline™ Initiative announced its research collaboration with Insper, a globally-ranked business school in Brazil on 22 January 2019. The partnership between Insper and Brightline will explore the role, competencies and functions of the Chief Strategy Officer (CSO) to implement strategy within large organizations. The study will investigate the CSO’s competencies and skills, and the effect the have on strategy implementation performance and results.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190205005100/en/

Team Photo (from right to left): Edivandro Conforto, Sérgio Lazzarini, Carolina da Costa, Ricardo Va ...

Team Photo (from right to left): Edivandro Conforto, Sérgio Lazzarini, Carolina da Costa, Ricardo Vargas, Marcelo Orticelli, David Kallás, Fabiana Bortoleto at the launch event in November 2018. (Photo: Business Wire)

Brightline’s Executive Director Ricardo Vargas says, “Brightline welcomes Insper as an academic and research partner in 2019. This is Brightline’s first partnership in Latin America, reinforcing our global community of organizations and leaders that are working to close the strategy implementation gap.”

Dr. Edivandro Conforto, Head of Strategy Research at Brightline, highlights that “this study with Insper will advance the understanding of the emergence of the CSO role and build our understanding of leaders responsible for implementing the strategy in large organizations.”

David Kallas, Director of the Center for Business Studies at Insper, coordinator of the study says, “It is an honor to be part of this team. This research will help us to shed light on such an important theme, especially because there is a lack of rigorous and updated studies on strategy execution in Brazil.”

Carolina da Costa, Vice President and Dean of Undergraduate Programs at Insper, reinforces that “this is an excellent opportunity to disseminate relevant knowledge to organizations. It is possible because we have the right partner.”

About Brightline Initiative

The Brightline™ Initiative is a coalition led by the Project Management Institute together with leading global organizations dedicated to helping executives bridge the expensive and unproductive gap between strategy design and delivery. Learn more at www.brightline.org.

Brightline Coalition

Project Management Institute – The Boston Consulting Group – Bristol Myers Squibb – Saudi Telecom Company – Lee Hecht Harrison – Agile Alliance – NetEase

Academic and Research Collaboration

MIT Consortium for Engineering Program Excellence – Technical University of Denmark – University of Tokyo Global Teamwork Lab – Insper

About Insper

Insper is a non-profit center of education and research in the fields of Business, Economics, Law, and Engineering, exploring their complementarities to positively impact organizations and society. Learn more at https://www.insper.edu.br/en/.

Contacts

Brightline Initiative
Dr. Edivandro Carlos Conforto
Head of Strategy Research at Brightline Initiative
edivandro.conforto@brightline.org

Insper
Professor David Kalás
Director of the Center for Business Studies
DavidK@insper.edu.br

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