Jim Joseph voegt zich bij Burson Cohn & Wolfe (BCW) in nieuw gevormde rol
NEW YORK–(BUSINESS WIRE)–
Voormalig Cohn & Wolfe leider gekozen als Global President Brand Solutions
Vandaag kondigde Burson Cohn & Wolfe (BCW), een wereldwijd top-3 communicatiebureau dat digitale en geïntegreerde communicatie in alle sectoren van de industrie levert, de benoeming aan van Jim Joseph tot Global President Brand Solutions. In deze nieuw gevormde rol zal Joseph internationaal toezicht houden op gebieden als creative, branding en het binnenhalen van nieuwe zaken. Hij rapporteert aan Donna Imperato, Chief Executive Officer, BCW.
“BCW is het meest opwindende nieuwe bedrijf in de wereld van communicatie en ik ben blij er deel van uit te maken,” zei Joseph. “Ik ben enthousiast en klaar om samen te werken met BCW’s getalenteerde leiders en teams over de hele wereld om vooruitgang te boeken en het agentschap stevig op te richten als de eerste echt wereldwijde en ongeëvenaarde leider in geïntegreerde merkcommunicatie.”
Jim Joseph Joins Burson Cohn & Wolfe in Newly Formed Global Post
NEW YORK–(BUSINESS WIRE)–
Former Cohn & Wolfe Leader Appointed Global President, Brand Solutions
Today, Burson Cohn & Wolfe (BCW), a top-three, full-service global communications agency delivering digital and integrated communications across all industry sectors, announced the appointment of Jim Joseph as Global President, Brand Solutions. In this newly formed role, Joseph will provide global oversight across areas including creative, branding and new business. He will report to Donna Imperato, Chief Executive Officer, BCW.
“BCW is the most exciting new entity to emerge in the world of communications and I am thrilled to be part of it,” said Joseph. “I am energized and ready to work with BCW’s talented leaders and teams around the world to break ground and firmly establish the agency as the first truly global and unprecedented leader in integrated brand communications.”
Joseph previously worked with Imperato at BCW predecessor Cohn & Wolfe where he held titles including Worldwide President, Chief Integrated Marketing Officer and President of the Americas. He was part of a leadership team that helped build Cohn & Wolfe’s presence in Latin America and established the agency as a leading authority in integrated marketing communications.
“I’m thrilled to have Jim back in a role that will help us create an integrated powerhouse. His ability to motivate teams, help drive a winning culture, lead new business and oversee creative and branding functions is unsurpassed. He’s a great partner, well-liked and respected among many at BCW and I see this as a real coup for the future of BCW,” shared Imperato.
About Burson Cohn & Wolfe
Burson Cohn & Wolfe (BCW) is one of the world’s largest, full-service, global communications agencies with deep expertise in digital and integrated communications, across all industry sectors. The agency combines expertise in digitally-driven creative content and integrated communications – across the consumer, healthcare and technology sectors – with deep strength in public affairs, corporate reputation, crisis, and research and analytics. Burson Cohn & Wolfe is a network of more than 4,000 employees across 42 countries.
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Contacts
Burson Cohn & Wolfe
Parris Bowe, 212-798-9594
parris.bowe@cohnwolfe.com