17:04 uur 13-09-2017

GSMA lanceert “Case for Change”

Toont impact van mobiel op personen, economieën en de maatschappij

SAN FRANCISCO–(BUSINESS WIRE)– De GSMA heeft vandaag op het Mobile World Congress Americas een nieuwe internationale campagne gelanceerd om aandacht te vragen voor de impact van mobiele technologie op de levens van meer dan 5 miljard mensen over de hele wereld. De “Case For Change” besteedt aandacht aan het werk van de mobiele sector voor de verwezenlijking van de Duurzame Ontwikkelingsdoelen van de Verenigde Naties, waardoor iedereen en alles uitzicht heeft op een betere toekomst.

“Providers en spelers uit de sector doen over de hele wereld fantastisch werk om een betere toekomst te creëren, en die verhalen moeten we vertellen”, zei Michael O’Hara, hoofd marketing van de GSMA. “Case For Change toont de directe, positieve impact van mobiele providers op de levens van miljarden mannen, vrouwen en kinderen overal ter wereld, op hun gemeenschappen, economieën en de maatschappij als geheel.”



GSMA Launches the “Case for Change”

Showcases Positive Impact of Mobile on Individuals, Economies, Societies

SAN FRANCISCO–(BUSINESS WIRE)– At Mobile World Congress Americas, the GSMA today launched a new global campaign to draw attention to the significant impact that mobile technology is having on the lives of more than 5 billion people around the world. The “Case For Change” will put the spotlight on the work of the mobile industry to help achieve the United Nations Sustainable Development Goals (SDGs) and, in doing so, connect everyone and everything to a better future.

“Operators and ecosystem players around the world are doing some amazing work to create this better future – and we need to tell those stories,” said Michael O’Hara, Chief Marketing Officer, GSMA. “Case For Change demonstrates the direct, positive impact that mobile operators have on the lives of billions of men, women and children around the world, on their communities, on economies, and on society as a whole.”

Packed with the latest in mobile technology – 360° cameras, mobiles, laptops, drone cams and more – the GPS-tagged Case For Change will travel more than 130,000 kilometers, documenting connected life stories of individuals in 18 countries on five continents. Starting this week in the United States, the Case For Change will offer an in-depth view of how mobile is truly changing people’s lives. For instance, in Boston, Erich, a low-vision marathon runner, uses connected glasses to enable him to realise his dream of competing in the Boston Marathon. In Providence, Rhode Island, Case For Change will share how mobile technology is helping underprivileged students overcome the ‘homework gap’ to engage with learning and create brighter futures.

As it travels around the world, Case For Change will also show how mobile is delivering timely healthcare in Africa, providing an essential lifeline for refugees in the Middle East, and giving women financial independence in India, among many other stories. After six months on the road, the Case For Change will end its journey in February 2018 at Mobile World Congress in Barcelona.

“Beyond showcasing the tremendous power of mobile, the Case For Change serves as an opportunity to bring a wide range of stakeholders together in addressing the SDGs,” continued O’Hara. “This is not something that we can accomplish alone as individuals, as companies, even as an industry; we must work together, united, to make the 2030 agenda a reality.”

Follow the #CaseForChange on social media: @CaseForChange on Twitter and CaseForChange on Facebook, Instagram and YouTube. Full information on the Case for Change campaign is available at www.caseforchange.com.


About the GSMA

The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with more than 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.

For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.


For the GSMA
Clare Fenny, +44 20 7067 0749
GSMA Press Office

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