BARCELONA–(BUSINESS WIRE)– GSMA Innovation City keert terug naar het Mobile World Congress en nodigt bezoekers uit voor een verkenningstocht door een stedelijk decor vol indrukwekkende demo’s van baanbrekende mobiele producten en diensten. In de ‘City’ komt een uiteenlopende reeks onderwerpen aan bod, zoals 5G, IoT, beveiliging en identiteit. De nadruk ligt op interactieve, overdonderende belevenissen in installaties die laten zien hoe mobiel vrijwel ieder aspect van ons leven beheerst, of het nou om transport, onze gezondheid, thuis of winkelen gaat. Innovation City is een van de grootste attracties van Mobile World Congress en verwelkomde vorig jaar bijna 30.000 bezoekers. Dit jaar verhuist de City naar Hal 4, zodat er genoeg ruimte is voor meer partners en belevenissen dan ooit tevoren.
The GSMA Innovation City Takes Centre Stage at Mobile World Congress 2017
BARCELONA–(BUSINESS WIRE)– The GSMA Innovation City returns to Mobile World Congress, once again inviting visitors to explore a city-like environment and experience immersive demonstrations of the most cutting-edge mobile enabled products and services in the world today. The City will address a wide range of industry topics such as 5G, the Internet of Things (IoT), security and identity, with an increased emphasis on interactive, experiential and immersive installations that illustrate how mobile impacts virtually every aspect of our lives across transport, health, home and retail. The Innovation City, which is one of the key attractions at Mobile World Congress and welcomed nearly 30,000 visitors last year, has been relocated to Hall 4 to accommodate more partners and experiences than ever before.
“The GSMA Innovation City is a living, breathing hub for mobile technology and one of the most popular destinations at Mobile World Congress. This year’s City focuses on experiences that put mobile technology in context to help people understand how it will impact their lives,” said Michael O’Hara, Chief Marketing Officer, GSMA. “We look forward to welcoming visitors to a newer, larger City this year, packed with unusual and engaging demonstrations that showcase the depth and breadth of innovative mobile solutions, from a connected auto-rickshaw with an IoT emergency button to a connected seal that can help monitor climate change.”
The GSMA Innovation City features exhibits from AT&T, Cisco Jasper, Huawei, KT Corporation, Sierra Wireless and UNLIMIT by Reliance Communications. The GSMA will also highlight its key programmes and initiatives including Connected Living, Managed Services, Mobile Connect, Mobile for Development and Network 2020, as well as its work supporting the United Nations Sustainable Development Goals.
Showcasing a Range of New Experiences
The Innovation City will showcase an array of interactive experiences:
AT&T – AT&T will showcase its latest innovations across entertainment, the Internet of Things, 5G, security and more. Visitors will be able to experience:
CISCO JASPER – Cisco Jasper will enable visitors to experience IoT services in a life-like smart city environment. Visitors will see how businesses globally are using the Control Center automated connectivity platform to deliver connected services that enhance their customers’ experiences and create new sources of revenue. Examples will include:
HUAWEI – Huawei X Labs and its partners will demonstrate its innovative explorations in mobile across a number of vertical industries including:
KT CORPORATION – KT will demonstrate its global 5G leadership and innovative technologies:
SIERRA WIRELESS – Sierra Wireless is building the Internet of Things with intelligent wireless solutions that empower organisations to innovate in the connected world. The Start with Sierra Experience will feature:
UNLIMIT POWERED BY RELIANCE – Unlimit, Powered by Reliance, is the first independent IoT business unit launched in India and a gateway for all global companies looking to access the Indian market. It enables companies to set up and grow their IoT business by getting to market faster, scaling quickly with high service reliability and low cost of ownership. Demonstrations will include:
GSMA INDUSTRY PROGRAMMES
The GSMA programme will also include a number of exhibits and experiences highlighting its key industry programmes:
Visit the Innovation City in Hall 4, Fira Gran Via
This year the GSMA Innovation City is located in Hall 4, Stand 4A30 in the Fira Gran Via and will be open during Mobile World Congress exhibition hours from Monday, 27 February through Friday, 2 March. Please note that the City will close at 5:15pm on Tuesday, 28 February for a private reception.
Get Involved at Mobile World Congress 2017
For more information on Mobile World Congress 2017, including how to attend, exhibit or sponsor, visit www.mobileworldcongress.com. Follow developments and updates on Mobile World Congress on Twitter @GSMA using #MWC17, on our LinkedIn Mobile World Congress page https://www.linkedin.com/company/gsma-mobile-world-congress or on Facebook athttps://www.facebook.com/mobileworldcongress/. For additional information on GSMA social channels, visitwww.mobileworldcongress.com/about/contact/social-media/.
The Mobile World Congress is the cornerstone of the Mobile World Capital, which will be hosted in Barcelona through 2023. The Mobile World Capital encompasses programmes and activities that span the entire year and will benefit not only the citizens of Barcelona, Catalonia and Spain, but also the worldwide mobile industry. For more information on the Mobile World Capital, visitwww.mobileworldcapital.com.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting nearly 800 operators with almost 300 companies in the broader mobile ecosystem, including handset and device makers, software companies, equipment providers and internet companies, as well as organisations in adjacent industry sectors. The GSMA also produces industry-leading events such as Mobile World Congress, Mobile World Congress Shanghai, Mobile World Congress Americas and the Mobile 360 Series of conferences.
For more information, please visit the GSMA corporate website at www.gsma.com. Follow the GSMA on Twitter: @GSMA.