MANCHESTER, Engeland & CONCORD, Mass.–(BUSINESS WIRE)– Een nieuwe enquête onder volwassenen in de Verenigde Staten, Groot-Brittannië en Duitsland wijst op een gebrek aan bewustzijn over cadmium, een zeer giftig zwaar metaal dat in bepaalde consumentelektronica wordt gebruikt, zoals televisies en computerschermen. Ondervraagde consumenten lijken zich niet te realiseren dat overheden het gebruik van cadmium goedkeuren, terwijl er reeds passende alternatieven zijn die de televisie- en beeldschermmarkt domineren. Driekwart van de ondervraagde consumenten is tegen producten waarin cadmium is verwerkt en zegt veiligere elektronische apparaten te willen kopen, omdat die geen cadmium bevatten.
De onafhankelijke online-enquête is tussen 30 november en 2 december 2016 afgenomen bij 1003 Amerikaanse volwassenen van 18 jaar en ouder, 1005 Britse volwassenen van 18 jaar of ouder en 1029 Duitse volwassenen van 18 jaar of ouder.
Nanoco: British consumers unaware of dangers of cadmium in their living rooms
MANCHESTER, England & CONCORD, Mass.–(BUSINESS WIRE)– A new survey of adult consumers in the United States, Britain and Germany revealed a lack of awareness about cadmium, a highly toxic heavy metal used in some home electronics including televisions and computer monitors. Consumers surveyed seem to be unaware that governments are sanctioning the use of cadmium when suitable alternatives already exist and dominate the television and monitor market. Three-quarters of consumers surveyed in each country rejected cadmium-based products and say they would be willing to purchase safer electronics based on the fact that they did not contain cadmium.
The independent online survey was conducted between November 30 and December 2, 2016 among 1,003 U.S. adults, aged 18 and older; 1,005 U.K. adults, 18 and older; and 1,029 German adults, 18 and older. 1
Key survey findings and takeaways:
Overall awareness of cadmium and its use in home electronics is low:
Takeaway: Much like lead and mercury campaigns, government needs to have an explanation as to why consumers are not better educated and aware (e.g. product hazard labeling) of cadmium.
Consumers are willing to select televisions and monitors based on the absence of cadmium in order to have safer products in their homes:
Germans are particularly focused on product safety issues:
Takeaway: Government has a duty to inform consumers about the risks of cadmium since they are not being given full information by manufacturers.
Proper waste recycling protocols are still unclear in many countries, multiplying Cadmium’s dangers:
Takeaway: The e-waste effects of products containing cadmium pose serious potential health hazards.
Nanoco (LSE:NANO) harnesses the power of nano-technology to create a brighter, more sustainable future. Based on breakthrough science, Nanoco’s proprietary manufacturing process enables the large-scale production of its cadmium-free CFQD® quantum dots for multiple applications:
Nanoco has non-exclusive manufacturing and marketing licensing agreements in display with The Dow Chemical Company, Merck KGaA of Germany, and Wah Hong Industrial Corporation of Taiwan. Through these partners and its own production facilities in Runcorn, UK, Nanoco is creating the world’s largest manufacturing ecosystem for cadmium-free quantum dots.
Nanoco was founded in 2001 and is headquartered in Manchester, UK, with a US subsidiary, Nanoco Inc., in Concord, MA. Nanoco continues to build out a world-class, patent-protected IP portfolio generated both by its own innovation engine, as well as through acquisition.
Nanoco is listed on the main market of the London Stock Exchange and trades under the ticker symbol NANO. For further information please visit: www.nanocogroup.com.
1 Survey conducted by Regina Corso Consulting. Because the sample is based on those who agreed to participate, no estimates of sampling error can be calculated.