11:04 uur 08-11-2016

Cheetah Mobile wint twee Red Dot awards voor communicatie-ontwerp

LONDON–(BUSINESS WIRE)– Cheetah Mobile, de wereldleider bij de ontwikkeling van praktische apps en mobiele games, kondigt vandaag aan dat twee van zijn producten bekroond zijn met een Red Dot tijdens de Red Dot Award: Communication Design 2016, voor gebruikerservaring en innovatieve marketingcommunicatie.

De mobiele game Piano Tiles 2 kreeg een Red Dot in de categorie Game Design voor de hoge kwaliteit van het ontwerp, waarmee de esthetiek, innovatie en precisie op een voorbeeldige manier worden geuit.

CM Launcher 3D’s online reclame kreeg een een Red Dot in de categorie Film & Animation, ook voor de hoge kwaliteit van het ontwerp, waarmee de esthetiek, innovatie en precisie op een voorbeeldige manier worden geuit.

 

Cheetah Mobile Wins Two Red Dot Awards for Communication Design

LONDON–(BUSINESS WIRE)– Cheetah Mobile, the world’s leading utility apps and mobile games developer, announces today that two of its products have won Red Dots at the Red Dot Award: Communication Design 2016, for user experience and innovative marketing communication.

Mobile game, Piano Tiles 2, was awarded a Red Dot in the Game Design category, for high design quality, expressing aesthetics, innovation and precision in an exemplary manner.

CM Launcher 3D’s online commercial was awarded a Red Dot in the Film & Animation category, also for high design quality, expressing aesthetics, innovation and precision in an exemplary manner.

Jill Shih, Vice President of Product & User Experience at Cheetah Mobile, comments: “Winning a Game Design Red Dot is an embodiment of Cheetah’s firm commitment to excellence. It’s a tremendous honor to know that the Red Dot Awards, one of the most competitive and prestigious product design awards in the world, echoes our pursuit of exceptional design and aesthetics for mobile apps.

“Our User Experience and Creative Center teams continuously strive to reach unprecedented levels of user experiences in the mobile space.”

Piano Tiles 2 has more than 500 million players to date, and is one of the world’s most downloaded gaming apps. It was also named Best Game of 2015 by Google Play. By May this year, Piano Tiles 2 had reached number one on 119 national, 146 national gaming, 119 arcade game, and 155 national music gaming lists on the Apple App Store.

Sylvan Wang, VP of CM Play at Cheetah Mobile, adds: “Many children have told us they’ve fallen in love with classical music and learnt to play the piano as a result of Piano Tiles 2. Feedback like this and recognition from luminaries such as the Red Dot Awards, makes our attention to detail all worthwhile.”

The third largest non-game app publisher in the world*, Cheetah Mobile is committed to continuously provide design and user experience orientated products to users and industries.

* By downloads; according to App Annie Jun 2016 data

Ends

For more information about Cheetah Mobile visit: www.cmcm.com

For more information about the Red Dot Design Award visit: www.red-dot.org

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