LONDON–(BUSINESS WIRE)– Visual IQ, de toonaangevende aanbieder van cross channel marketingsoftware, heeft vandaag een belangrijke verbetering bekendgemaakt van het Visual IQ Vision Certified Partner Programme voor haar Channel Partners. Met deze update krijgen bedrijven die succesvol de software Visual IQ Intelligence Suite hebben gebruikt en geïmplementeerd officieel toegang tot het platform van de marketing software. Dit stelt Visual IQ channel partners in staat om zelf op het platform klanten te begeleiden van de implementatie van de sofware.
Het vernieuwde certificeringsprogramma bevat interactieve software voor eindgebruikers waarmee ze de basisbeginselen van de IQ Intelligence Suite volledig in de vingers kunnen krijgen.
Het programma bestaat onder meer uit analysetraining waarmee gebruikers leren de juiste vragen te stellen en de juiste antwoorden te krijgen binnen IQ Intelligence Suite. Ook is er een training die inzoomt op veranderingsmanagement die nodig is om Visual IQ’s TrueMetric te beheersen. Verder leren Channel Partners hoe ze hun klanten kunnen voorbereiden op de praktijk. Door alle modules van het programma te doorlopen, kunnen gecertificeerde klanten hun afnemers in staat stellen advertentieopbrengsten te verhogen, meer investeringen op hun producten aan te trekken, en hun organisatie een onmisbare partner te maken voor toekomstig succes.
Visual IQ Reveals Major Enhancements to Vision™ Certified Partner Programme
LONDON–(BUSINESS WIRE)– Visual IQ, the leading cross channel marketing attribution software provider, today announced enhancements to its Visual IQ Vision ™ Certified Partner Programme for channel partners. The updates provide formal accreditation to channel partners that demonstrate excellence and proficiency in the implementation and use of Visual IQ’sIQ Intelligence Suite of advanced marketing attribution software products. The robust programme will enable Visual IQ channel partners to become completely self-sufficient on the Visual IQ platform so they can manage the implementation and provide ongoing attribution management support on behalf of their clients.
The revamped partner certification programme includes interactive, end-user software training that enables users to master the fundamentals of the IQ Intelligence Suite; analytics training that teaches users to ask the right questions and derive the right answers from within the IQ Intelligence Suite; activation training that focuses on the change management required to adopt Visual IQ’s attributed TrueMetrics™; and set-up and operations training that prepares channel partners to conduct the onboarding process with their own clients. By completing all modules of the programme, certified channel partners will be able to increase their clients’ return on advertising spend, encourage increased investment in their products and services, and make their organisation an invaluable partner in their clients’ current and future successes.
“Many marketing attribution vendors offer certification, but these programmes usually consist of watching training videos and taking quick tests that don’t provide partners with the in-depth knowledge required to really navigate a product and all of its capabilities,” said Manu Mathew, co-founder and CEO, Visual IQ. ” Visual IQ’s interactive, hands-on certification curriculum takes attribution education to a new level by coaching partners on how to adopt and utilise TrueMetrics in a way that will allow their clients to gain real and lasting value from Visual IQ.”
To achieve certification, channel partners must require their staff to undergo the appropriate user-level product trainings and gain the required number of “partner points.” Partner points are obtained by onboarding new clients to the Visual IQ platform, participating in joint case studies, and activating Visual IQ’s TrueMetrics in market.
For more information on the program or to become a certified Visual IQ partner, please visit http://www.visualiq.com/solutions/for-agencies.
About Visual IQ
Visual IQ produces the world’s most powerful cross channel marketing attribution software products. As a pioneer in the space, the company has been offering products since 2006. Its SaaS-based IQ Intelligence Suite reveals cross channel performance insights hidden deep within companies’ marketing data, providing actionable recommendations and optimised media plans to improve marketing effectiveness. These recommendations enable marketers and agencies to adjust their advertising strategies and tactics to significantly increase marketing ROI across their entire marketing mix – both online and offline. The functionality behind these products combines a powerful, user-friendly interface with multi-dimensional fractional attribution science and predictive analytics that clearly and accurately show marketers where opportunities exist for improvement.
Visual IQ was named a leader in cross channel attribution in 2014 by a leading market research firm, won The Drum’s 2015 Digital Trading Award for Best Attribution Solution, won the 2014 ASPY Award for Best Data or Analytics Solution, and was a finalist in the Digital Analytics Association Excellence Awards in 2013, 2014, 2015 and 2016. The company is a member of the IAB in the US, UK, France and Italy and sits on the association’s Advertising Technology, Data, Public Policy and CFO councils, as well as on the Standards Committee of the Digital Analytics Association.
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