13:11 uur 19-04-2016

Olaf Kastner van BMW geeft keynote-rede op CES Asia 2016

ARLINGTON, Va.–(BUSINESS WIRE)– De Consumer Technology Association (CTA) heeft vandaag Olaf Kastner, president en ceo van BMW Group in China, aangekondigd als hoofdspreker van CES Asia™2016, een van de belangrijkste technologie-evenementen in Azië. CES Asia, dat eigenaar CTA samen met Intex Shanghai organiseert, vindt van 11 tot 13 mei 2016 plaats in Shanghai.

De keynote-rede van Kastner vindt donderdag 12 mei om 10.00 uur a.m. plaats in het Kerry Hotel, in de Shanghai Ballrooms 2-3. Hij schetst de visie van BMW op een nieuw stelsel van personenvervoer, dat wordt gekenmerkt door duurzaamheid, verbindingen en geautomatiseerd rijden.

BMW’s Olaf Kastner to Deliver Keynote at CES Asia 2016


ARLINGTON, Va.–(BUSINESS WIRE)– The Consumer Technology Association (CTA)™ today announced that Olaf Kastner, president and CEO, BMW Group Region China, will deliver a keynote address at the upcoming CES Asia™2016, Asia’s premier technology event. Owned and produced by CTA, and co-produced by Intex Shanghai, the second annual CES Asia will run May 11-13, 2016 in Shanghai, China.

Kastner’s keynote will take place at 10 AM, Thursday, May 12 in the Kerry Hotel, Shanghai Ballrooms 2-3. He will illustrate BMW’s vision about a new eco-system for individual mobility, which is characterized by sustainability, connectivity and automated driving.

“BMW is a driving force in the automotive industry, combining cutting-edge engineering with the latest technology innovation that makes cars safer, more efficient and fun to drive,” said Gary Shapiro, president and CEO, Consumer Technology Association. “As a global automaker and champion of innovation, congratulations on a successful 100 years and we look forward to Olaf Kastner sharing BMW’s plans for the future.”

Olaf Kastner, president and CEO, BMW Group Region China, previously served as the president and CEO, BMW Brilliance Automotive Ltd., China and the finance director for BMW (UK) Ltd. In 2014, Mr. Kastner was granted the National Friendship Award of China. Mr. Kastner holds a Masters Degree in Business Administration from the University of Hamburg, Germany.

The relationship between technology and cars is reaching new heights and the latest in-vehicle innovations will be on display at CES Asia 2016, including advancements in driverless vehicles, connectivity and display technology. More than 25 automotive and vehicle technology companies will exhibit at the show, including Baidu, BMW, Cobra Electronics, Continental Automotive Holding, Mercedes-Benz, NavInfo, Peiker, Pioneer, Sogou Technology Development, OnStar/Chevrolet, TE Connectivity and Volvo.

“Today’s consumers want their cars to be as technologically innovative and integrated as the rest of their lives,” noted Shapiro. “Automotive companies recognize that CES Asia is a highly effective and visible platform to introduce their latest innovations into the Asian market and meet this growing demand.”

CES Asia will feature two vehicle technology conference sessions in the Kerry Hotel.

  • Breakthroughs in Autonomous Vehicles : Features a panel discussion focused on the challenges associated with autonomous driving regulations in China.
  • Connected Car : Explores the profound impact of the Internet of Things (IoT) on the driving experience. How do these new technologies affect the Asian marketplace and what automotive innovations can consumers look forward to?

Returning to Shanghai for its second year, CES Asia 2016 is expanding from two exhibit halls in 2015 to four with a show floor that will span 32,000 gross square meters (16,000 net square meters). Featuring more than 300 exhibiting companies, the entire global technology industry will be represented at CES Asia across 15 product categories from 3D printing and smart home to vehicle technology and wearables.

For the latest news and information, or to register for CES Asia 2016, visit www.CESAsia.com.

Note to Editors: Journalists traveling from outside of China will require a J-1 or J-2 visa . For questions about exhibiting at CES Asia, contact Brian Moon atbmoon@CTA.tech or +1 703-907-4351.

About Consumer Technology Association:

Consumer Technology Association (CTA) TM is the trade association representing the $287 billion U.S. consumer technology industry. More than 2,200 companies – 80 percent are small businesses and startups; others are among the world’s best known brands – enjoy the benefits of CTA membership including policy advocacy, market research, technical education, industry promotion, standards development and the fostering of business and strategic relationships. CTA also owns and produces CES ® – the world’s gathering place for all who thrive on the business of consumer technologies. Profits from CES are reinvested into CTA’s industry services.

About CES Asia:

Owned and produced by the Consumer Technology Association (CTA) TM and co-produced by Intex Shanghai, CES Asia is the premier event for the consumer technology industry, showcasing the full breadth and depth of the innovation value-chain in the Asian marketplace. Key global businesses come to this new event to grow and reinforce their brand by showcasing the latest products and technologies to consumer tech industry executives, foreign buyers, international media and a limited number of consumers from China. Attendees have exclusive access to some of the largest brands from China and around the world, while celebrating the innovation that defines the consumer technology sector.

About Intex Shanghai:

Intex Shanghai Co., Ltd is the sub joint venture company of CCPIT (China Council for the Promotion of International Trade) Shanghai, which started 1992 and jointly invested by Shanghai Hongqiao E&T Development Zone United Development Co., Ltd., CCPIT Shanghai and Istithmar P&O Estates FZE. Intex owns venue in Shanghai, and manages various exhibition venues outside of Shanghai, and also organizes and co-organizes about 10 international trade shows in China as a prominent producer of international tradeshows. Intex Shanghai is the vice chairman of SCEIA, the Deputy Director of CAEC and the member of UFI, and has a stand-out reputation in the domestic exhibition industry. Find Intex Shanghai online at www.intex-sh.com.


  • CES on the Hill – Register
    April 19, Washington, DC
  • Digital Patriots Dinner – Register
    April 20, Washington, DC
  • CES Asia 2016 – Register
    May 11-13, Shanghai, China
  • CEO Summit
    June 21-24, Tel Aviv, Israel
  • Innovate!
    September 20-22, San Jose, CA
  • CES Unveiled Prague
    October 20, Prague, Czech Republic
  • CES Unveiled Paris
    October 25, Paris, France
  • CT Hall of Fame
    November 9, New York, NY
  • CES Unveiled New York
    November 10, New York, NY
  • CES Unveiled Las Vegas
    January 3, Las Vegas, NV
  • CES 2017
    January 5-8, Las Vegas, NV


Consumer Technology Association (CTA)
Allison Fried, 703-907-7603
www.CESAsia.com< br/>or
Krista Silano, 703-907-4331

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