13:24 uur 30-03-2016

MATRIXX Software geselecteerd door SMART Communications, investering door PLDT

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– MATRIXX Software heeft vandaag bekendgemaakt dat SMART Communications het MATRIXX-platform voor digitale handel heeft geselecteerd voor zijn mobiele divisie. SMART Communications is een dochteronderneming van Philippine Long Distance Telephone Company (PLDT). De investeringstak van PLDT, PLDT Capital, heeft tevens geïnvesteerd in MATRIXX.

SMART Communications, het grootste netwerk voor mobiele telefonie, gebruikt het MATRIXX-platform voor de aanlevering van lifestylediensten en -programma’s die apart te koop en aanpasbaar zijn. Klanten van SMART hebben de vrijheid om hun mobiele account naar eigen inzicht te beheren, diensten aan te passen en pakketten van ‘sachetformaat’ te selecteren.



MATRIXX Software Selected by SMART Communications, Attracts Strategic Funding From PLDT

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)– MATRIXX Software today announced that SMART Communications, a wholly-owned subsidiary of the Philippine Long Distance Telephone Company (PLDT), has selected MATRIXX Software’s real-time Digital Commerce platform for its mobile business. Subsequently, PLDT has invested in MATRIXX through its investment arm, PLDT Capital.

SMART Communications, the country’s largest mobile network, is deploying the MATRIXX platform to deliver an array of lifestyle services and content that can be individually purchased and customized. SMART’s customers will have the freedom to manage their mobile account usage and spend, tailor services and choose ‘sachet-size’ packages based on their preferences and budgets.

MATRIXX provides a real-time Digital Commerce platform for creating and monetizing content and services. SMART Communications chose MATRIXX because they needed a real-time, customer-centric platform that could jump-start entry into the digital market without a lengthy IT project. MATRIXX installed and integrated the solution within weeks, allowing rapid time-to-market for future service propositions that will capture wallet-share and customer loyalty in a dynamic, fast-paced market.

Winston Damarillo, PLDT Chief Strategy Advisor and PLDT Capital Co-Managing Director said, “Evolution of the telco into a Digital Service Provider requires viewing the customer through a different lens, in order to identify new ways of serving them. We’re transforming the customer experience, and we chose MATRIXX Software because its technology and performance is unmatched, and they are able to help drive the PLDT Group’s digital vision more rapidly than anyone else.”

Dave Labuda, Founder, CEO and CTO, MATRIXX Software, said, “The PLDT Group continues our model of prestigious companies that are investors as well as customers. They are genuinely changing the game in Asia when it comes to digital service innovation, and we’re excited to help deliver outstanding experiences to customers of its wireless service provider, SMART Communications.”

The PLDT group has nearly 70 million wireless subscribers and SMART recently won Best Mobile Operator of the year at the World Communications Awards for the second year running.

To learn more about MATRIXX Software, please visit www.matrixx.com.

About MATRIXX Software

MATRIXX Software is Powering the Future TM for market-leading Digital Service Providers (DSPs) worldwide.

MATRIXX Software has developed a unique real-time Digital Commerce platform, an alternative to traditional business support systems (BSS), which enables telecom service providers to profit and innovate as they transition to Digital.

Follow MATRIXX Software online:

Website: www.matrixx.com

Vimeo: www.vimeo.com/user17468378

LinkedIn: www.linkedin.com/company/586602

Twitter: www.twitter.com/matrixx_sw

About PLDT

PLDT is the leading telecommunications service provider in the Philippines. Through its principal business groups – fixed line, wireless and others – PLDT offers a wide range of telecommunications services across the Philippines’ most extensive fiber optic backbone and fixed line and cellular networks.

PLDT is listed on the Philippine Stock Exchange (PSE:TEL) and its American Depositary Shares are listed on the New York Stock Exchange (NYSE:PHI). PLDT has one of the largest market capitalizations among Philippine-listed companies. For more information, visit pldt.com.

About SMART Communications

Smart Communications, Inc. (Smart) is the Philippines’ leading wireless services provider with 67 million subscribers to date. Smart has built a reputation for innovation, having introduced world-first wireless offerings such as Smart Money, Smart Load and Smart Padala. Smart offers 3G, HSPA+, and LTE services, while its satellite service Smart Link provides communications to the global maritime industry. Smart Broadband, Inc., a wholly-owned subsidiary, offers a wireless broadband service, Smart Broadband, with 2.9 million subscribers.

Smart is a wholly owned subsidiary of the Philippines’ leading telecommunications carrier, the Philippine Long Distance Telephone Company. For more information, visithttp://www.smart.com.ph.


Babel PR for MATRIXX Software
+44 (0)20 7199 3974
MATRIXX Software
Simon Marshall, +1 307-439-9000
Senior Manager, Marketing and PR
orPLDT and SMART Communications
Ramon R. Isberto, +63 2 5113101
PLDT Group Spokesperson
Fax No.: +63 2 5113100

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