MOCA en Pole Star voorzien MWC 2016 van meest geavanceerde geolokoalisering en plaatsgebonden marketing
BARCELONA–(BUSINESS WIRE)—Pole Star, met zijn schaalbare, accurate en schaalbare indoorsystemen, en MOCA, met zijn locatiegerichte platform voor mobiele contacten, zijn opnieuw geselecteerd als de officiële providers van het GSMA Mobile World Congress 2016.
De technologie van Pole Star is in combinatie met het MOCA-systeem extra waardevol voor bezoekers, exposanten en organisatoren, doordat het ongeëvenaarde geolokalisering en contextbewuste diensten biedt.
Deze gecombineerde oplossing draait op drie serviceniveaus, die de locatie van de gebruiker combineren met andere gegevens en zodoende de waarde van gecontextualiseerde berichten verhoogt. Dankzij deze samenvoeging, krijgen bezoekers een rondleiding in de 240 duizend vierkante meter tellende Fira Barcelona, waarbij ze afhankelijk van hun locatie op de persoon toegesneden berichten ontvangen.
MOCA and Pole Star Power MWC 2016 With the Most Advanced Proximity Marketing and Geolocation Solution |
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BARCELONA–(BUSINESS WIRE)– Pole Star, with its end-to-end, accurate and scalable indoor solution, and MOCA, with its location-based mobile engagement platform, have been chosen once again by Fira Barcelona to be official providers for the GSMA Mobile World Congress 2016. Pole Star’s technology integrated with the MOCA solution delivers added value for visitors, exhibitors and organizers alike, by providing incomparable geolocation and context-aware marketing services like never before. This joint solution is based on 3 service levels which combine users’ geolocation with other data to expand the added value of contextualized messages. Thanks to this combined solution, visitors will be guided through the 240,000 m² of Fira Barcelona, receiving highly-personalized notifications based on proximity and will benefit from an intelligent Recommendation System aiming at enhancing networking efficiency. Using geofencing, the exhibitors will be able to interact with attendees and attract them to theirs booths. Finally, Indoor Location Analytics brings a powerful analysis tool to the event organizer, providing the necessary knowledge to understand the behavior and preferences of attendees. “We are very excited to showcase all the capabilities of MOCA in the MWC. This year we introduce three new services that open up new opportunities for companies interested in improving their digital marketing strategies”, said Maria Fernanda Gonzalez, CEO and co-founder of MOCA. About Pole Star: About MOCA: The original source-language text of this announcement is the official, authoritative version. Translations are provided as an accommodation only, and should be cross-referenced with the source-language text, which is the only version of the text intended to have legal effect. View source version on businesswire.com: http://www.businesswire.com/news/home/20160216006183/en/ Contacts Pole Star |
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