14:27 uur 08-02-2016

Hemnet selecteert PubMatic voor ondersteuning programmatische reclame

STOCKHOLM–(BUSINESS WIRE)– PubMatic, het bedrijf in marketingautomatisering, heeft vandaag bekendgemaakt door Hemnet te zijn geselecteerd voor exclusieve ondersteuning van een programmatische reclamestrategie voor Hemnets inventaris voor computer en mobiel. Hemnet is een van de grootste uitgevers van reclame in Zweden. De selectie van PubMatic is de eerste stap die Hemnet op gebied van programmatische strategieën zet, waarmee het bedrijf reageert op de grote vraag naar geautomatiseerde reclame bij Zweedse adverteerders en mediabedrijven.

Na zorgvuldig onderzoek koos Hemnet PubMatic als exclusieve aanbieder. Hemnet werkt met PubMatic om de grote programmatische kansen in Zweden te verzilveren. PubMatic onthulde in zijn Quarterly Mobile Index van het vierde kwartaal van 2015 dat het volume van ten gelde gemaakte mobiele impressies in Europa, het Midden-Oosten en Afrika jaar-op-jaar met 82 procent was gegroeid. Adverteerders en kopers profiteren flink van de schaal en het waardevolle publiek van deze nieuwe, kwalitatief hoogstaande advertentieruimte.



Hemnet Selects PubMatic to Exclusively Power its Programmatic Advertising

STOCKHOLM–(BUSINESS WIRE)– PubMatic, the marketing automation software company for publishers, today announced it has been selected by Hemnet, one of the largest publishers in Sweden, to exclusively power the publisher’s programmatic advertising strategy across its desktop and mobile inventory. This is Hemnet’s first entry into the programmatic space, as it responds to the significant demand from advertisers and media agencies in the Swedish market for automated advertising.

After carefully vetting several different SSPs, Hemnet chose PubMatic as its exclusive provider. Hemnet will work with PubMatic to monetize the significant programmatic opportunity that exists in the Swedish market. In fact, PubMatic’s Q4 2015 Quarterly Mobile Index (QMI) revealed that monetized mobile impression volume in EMEA was up 82 per cent in Q4 2015, year-over-year. Advertisers and buyers will benefit significantly from the scale and valuable audience of this new high-quality inventory.

“We decided to expand our advertising operations into programmatic because many of our customers have expressed interest in these solutions, and the technology is mature. We chose PubMatic because they are a large, stable company with a very strong local presence and expertise,” said Christian Viklund, Director, Commercial Analysis at Hemnet.

“As the fifth largest site in Sweden, we are extremely excited to be able to meet our customers’ demand fully. We look forward to working with our customers and PubMatic to develop the best solutions in programmatic buying,” said Sandra Ohlsson, VP sales at Hemnet.

Jonas Olsen, Country Manager Nordics at PubMatic added: “We are thrilled to be Hemnet’s first and only programmatic partner. As the publishing industry becomes more sophisticated with programmatic advertising strategies, we are delighted to be able to provide another world-class publisher with our one platform solution, and our demand partners with new high-quality, transparent inventory. We look forward to coupling our technology with Hemnet’s extensive scale and high quality inventory across its desktop and mobile properties.”

About Hemnet

Hemnet is Sweden’s most popular service for real estate search with a total of up to 2.6 million unique visitors per week. Hemnet founded in 1998 and owned by Fastighetsmäklarförbundet FMF, Mäklarsamfundet, Fastighetsbyrån och Svensk Fastighetsförmedling.

About PubMatic

PubMatic is the leading marketing automation software company for publishers. Through real-time analytics, yield management, and workflow automation, PubMatic enables publishers to make smarter inventory decisions and improve revenue performance. Focused on serving the needs of premium publishers, PubMatic inspires buyer confidence by providing flexibility in audience discovery and planning media campaigns through its Media Buyer Console and APIs. The company’s marketing automation software platform provides a global roster of comScore publishers with a single view into their advertiser relationships across every screen, every channel and every format. PubMatic was ranked by Deloitte as one of the fastest growing companies in the US for the fourth consecutive year in 2015. The company has offices worldwide, and is headquartered in Redwood City, California.

PubMatic is a registered trademark of PubMatic, Inc. Other trademarks are the property of their respective owners.


Global Contacts
Nicole Kapner, 516-343-9134
Manager, Corporate Communications
Jonas Olsen, 0702 708 507
Country Manager Nordics

Sandra Ohlsson, 070 340 39 99
VP Sales
C hristian Viklund, 072 248 40 39
Director Commercial Analysis
Staffan Tell, 073-367 66 85
PR Director

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