19:02 uur 05-02-2016

PROMPERÚ: Peruaanse exporteurs promoten kwalitatief hoogwaardige groente en fruit op Fruit Logistica

BERLIJN–(BUSINESS WIRE)– Vandaag is de laatste dag van Fruit Logistica, een van ‘s werelds grootste evenementen voor verse producten. Evenals gisteren is het Peruaanse paviljoen druk doende met geïnteresseerd kopers en importeurs, die kennis willen maken met Peruaanse exporteurs. De Peruaanse delegatie, onder leiding van de directeur voor exportpromotie Luis Torres, is met driehonderd vertegenwoordigers naar het evenement afgereisd. Zij vertegenwoordigen producenten, de logistiek en het transport, agro-industriële coöperaties, koelketendistributeurs en universiteiten.

Vanmiddag deden de topautoriteiten van de beurs het paviljoen aan, samen met de Duitse staatssecretaris van verkeer Rainer Bomba. Ze spraken met Promperú over de Duitse logistieke alliantie en de manier waarop deze bijdraagt aan contacten met Duitse partners en zodoende de handel tussen Peru en Duitsland vergroot.


PROMPERÚ: Peruvian Exporters Promoting High Quality Fruits and Vegetables at Fruit Logistica

BERLIN–(BUSINESS WIRE)– Today is the last day of Fruit Logistica, one of the largest events for fresh produce in the world. Just like yesterday, the Peruvian pavilion has been busy with interested buyers and importers coming to meet with Peruvian exporters. The Peruvian delegation, led by Director of Exports Promotion Luis Torres, has travelled with about 300 representatives from producers, transport and logistics, operations, agro industrial guilds, cold chain suppliers and universities.

This afternoon, the fair’s top authorities arrived at the pavilion along with Mr. Rainer Bomba, the German Vice Minister of Transport. They met with the team from Promperú to discuss the German Logistics Alliance and how this can help exporters connect with German partners to increase commerce between the two countries.

Magali Silva, Minister of Foreign Trade and Tourism (Mincetur) and President of the Board of Promperú commented: “This fair allows us to position our country’s exportable supply of fresh produce on the European market and consolidate our presence as a leading supply country. So far, it has been a huge success with many commercial and strategic meetings”. About 30% of the exhibiting companies are doing so for the first time this year and others for the 8 th time, having exhibited here in the initial stages of Peru’s presence at this Fair in 2003. Their continued growth and participation in this fair is a testament to the success of Promperu’s role in driving agricultural SMEs to international markets.

For this event, Promperú has invested in a 515m 2 pavilion; designed to give ample space for exporters to meet and negotiate with buyers and other interested parties. The country’s main attractions: organic bananas, blueberries, grapes, avocado, ginger and mandarins. Ms. Ana Maria Deustua, from the Peruvian Association of Agrarian Producers Guilds said: “Peru is now an important player in the world food industry and this can be seen in the development of an efficient and modern agro industrial sector that can offer quality, freshness and good taste all year round”. Certainly, this is reflected in the great interest from European importers and distributors as well as the sales data. Despite a world economic deceleration this year, Peruvian fruit and vegetable exports grew by 24%, exceeding USD 2.3 billion in 2015.

Source: PROMPERÚ ( http://www.promperu.gob.pe/)


Branding Latin America for Promperú
Juan Francisco Gamarra
juanfrancisco@brandinglatin america.com
http://www.pro mperu.gob.pe

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