BARCELONA, Spain–(BUSINESS WIRE)– Now available to life sciences companies in Europe, Veeva CRM Suggestions leverages the power of data science to recommend next best actions for engaging with customers across channels. Customer interactions grow increasingly more relevant and tailored to their individual needs. As part of Veeva CRM, the recommendations feed directly into sales reps’ regular workflows, where and when they need it most. All Veeva CRM customers automatically receive this new capability in the latest Veeva CRM release.
Most life sciences sales teams today can tap volumes of healthcare professional data – from digital behaviors and channel preferences to feedback on products and messaging. However, integrating, organizing, and interpreting the flood of information to glean actionable business insights is a significant challenge. The amount of raw data is overwhelming and difficult to make actionable. Further, a rising number of different stakeholders at customer organizations (i.e., healthcare systems and integrated delivery networks), plus the proliferating channels to engage with them have resulted in an incredibly complex sales landscape.
Veeva CRM Suggestions uses data science to cut through this complexity to deliver clear recommendations to reps on the best messages, actions, and channels for greater customer engagement and communication effectiveness. An interactive dashboard puts these suggestions at reps’ fingertips to take immediate action or provide feedback to create a continuous learning loop and improve future suggestions.
“Smarter interactions with customers and stakeholders based on insights from a growing pool of data will deliver a competitive advantage for life sciences companies,” said Jan van den Burg, Veeva VP Commercial Strategy, Europe. “Veeva CRM Suggestions puts data-driven insights at the center of execution for field teams to have more impactful engagements.”
Veeva CRM Suggestions is powered by data science, which mines volumes of data and uses predictive and adaptive analytics to make recommendations and learn from subsequent actions and feedback. With the Veeva Data Science Connector, companies have the flexibility to use the data science technology of their choice or internal solutions quickly and easily. An ecosystem of data science partners – including ZS Associates, Aktana, Axtria, and Zephyr Health – makes it simple to get started.
For more on Veeva CRM Suggestions, visit: veeva.com/eu/CRM-Suggestions-Demo
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About Veeva Systems
Veeva Systems Inc. is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 375 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. Veeva is headquartered in the San Francisco Bay Area, with offices in Europe, Asia, and Latin America. For more information, visit www.veeva.com/eu.
This release contains forward-looking statements, including the market demand for and acceptance of Veeva’s products and services, the results from use of Veeva’s products and services, and general business conditions, particularly in the life sciences industry. Any forward-looking statements contained in this press release are based upon Veeva’s historical performance and its current plans, estimates, and expectations, and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Veeva’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change, and Veeva disclaims any obligation to update the forward-looking statements in the future. These forward-looking statements are subject to known and unknown risks and uncertainties that may cause actual results to differ materially. Additional risks and uncertainties that could affect Veeva’s financial results are included under the captions, “Risk Factors” and “Management’s Discussion and Analysis of Financial Condition and Results of Operations” in the company’s filing on Form 10-Q for the period ended October 31, 2015. This is available on the company’s website at www.veeva.com under the Investors section and on the SEC’s website at www.sec.gov. Further information on potential risks that could affect actual results will be included in other filings Veeva makes with the SEC from time to time.