16:34 uur 05-01-2016

Misfit introduceert Ray, tot op heden de meest veelzijdige activiteitsmonitor

LAS VEGAS–(BUSINESS WIRE)– Misfit heeft vandaag de Misfit Ray Fitness and Sleep Monitor gepresenteerd, het nieuwste product in zijn lijn van vooruitstrevend ontworpen wearables. Dankzij zijn uitgesproken gedeconstrueerde en modulaire ontwerp is Ray Misfits meest veelzijdige activiteitsmonitor.

Ray, met een diameter van 12 millimeter en lengte van 38 millimeter, is door zijn slanke vormfactoren en heldere lijnvoering uitzonderlijk draagbaar. Ray heeft een aanpasbare, cilindrische aluminium kern, die in combinatie met andere Misfit-accessoires als polsband én als halsketting kan worden gedragen. Ray vult probleemloos horloges, armbanden en sieraden aan. Zijn elementaire, verwisselbare ontwerp maken personalisering eenvoudig. Ray kan elegant, sportief, sensueel, gewaagd, opvallend of subtiel zijn.

Misfit Introduces Ray, The Most Versatile Activity Tracker Yet

LAS VEGAS–(BUSINESS WIRE)– Today Misfit announced Misfit Ray Fitness and Sleep Monitor, the newest product in the Company’s line of design-forward wearables. Ray’s distinct deconstructed and modular design makes it Misfit’s most versatile activity tracker yet.

This Smart News Release features multimedia. View the full release here: http://www.businesswire.com/news/home/20160105006064/en/

Misfit Ray. (Photo: Business Wire)Misfit Ray. (Photo: Business Wire)

Only 12mm in diameter and 38mm long, Ray’s sleek form factor and clean lines make it uniquely wearable. Ray features a highly customizable cylindrical aluminum body, able to be worn with Misfit-branded or custom accessories on the wrist or as a necklace. Ray effortlessly complements watches, bracelets, and fine jewelry. Its elemental, interchangeable design makes it easy to personalize. Ray can be elegant or sporty, sensual or bold, striking or subtle.

Ray’s minimalist form conceals powerful engineering. It tracks activity and sleep with a 3-axis accelerometer and, like Misfit Shine 2, incorporates a vibration motor that allows for nuanced user feedback. Combined with a single multicolor LED eye, Ray provides inactivity nudges, text and call notifications, and a silent alarm. Like other wearables by Misfit, Ray never requires charging (the user-replaceable batteries last up to 6 months) and is water resistant to 50 meters.

Misfit Ray is compatible with Misfit Link, the groundbreaking software experience that turns your wearable into a remote to connect with the world around you. Communicate with friends, turn on your lights, change your music, and more, all with a few taps.

“We designed Ray to be your most valuable accessory,” said Tim Golnik, Misfit’s VP of Product and Design. “Ray’s design distills the essential performance of our wearables and opens up a world of style possibilities.”

Ray comes in Rose Gold and Carbon Black, is now available for pre-order on misfit.com, and will be available in retail locations worldwide in Spring 2016.

Starting from $99.99, Misfit Ray is now on display at International CES at the Misfit booth (#73923, TechWest, Sands Expo).

About Misfit

Misfit invents and designs wearables and smart home products. Misfit brand products including Shine 2, Flash, Link, and Bolt are available at misfit.com and fashion and consumer electronic retailers around the world. To learn more about Misfit, a Fossil Group (NASDAQ: FOSL) brand, please visithttp://misfit.com/media.

Misfit product images and videos: http://www.misfit.com/media

Copyright 2016 Misfit, Inc. All rights reserved.


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