CINCINNATI–(BUSINESS WIRE)– Head & Shoulders®, de officiële shampoo van National Football League (NFL), heeft vandaag bekendgemaakt dat de wide receiver van de New York Giants Odell Beckham Jr. het seizoen aftrapt als nieuwste haarambassadeur van het merk. Odell voegt zich bij de onlangs gestopte Troy Polamalu van de Pittsburgh Steeler, wiens haar en hoofdhuid in de afgelopen zes jaar een legendarische status verwierven. Hij effende daarmee de weg voor Odell, wiens haar – en schouders- eveneens hoge ogen zullen gooien.
Behind-the-Scenes at Odell Beckham Jr.’s Head& Shoulders Ad Shoot
CINCINNATI–(BUSINESS WIRE)– Head & Shoulders®, official shampoo of the National Football League (NFL), announced today that New York Giants wide receiver Odell Beckham Jr. is kicking off the season as their newest hair ambassador. Odell joins retired Pittsburgh Steeler, Troy Polamalu, whose hair and scalp reached legendary status with Head & Shoulders over the last six years, paving the way for Odell’s hair and scalp – and shoulders – to achieve greatness.
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“I’m honored to be chosen as the new Head & Shoulders hair ambassador. It’s an iconic brand that I trust to take care of my hair and scalp. Troy Polamalu and his legendary hair have left a big helmet to fill, but I’m ready to take on this role and join the Head & Shoulders family,” said Beckham Jr.
Recognized for his great football talent, as well as his iconic hair and unique sense of style, Odell was a natural fit for the brand. Odell rose to superstardom last season, winning Offensive Rookie of the Year and an ESPN ESPY Award for his famed one-handed catch. How is he preparing for his second NFL season? With confidence and no distractions. “Thanks to Head & Shoulders, I know my hair and scalp are healthy, so I can stay focused on the field and perform my best,” said Beckham Jr.
Starting today, fans can see Odell in his first ad for Head & Shoulders on the brand’s YouTube channel. The ad highlights Odell’s shoulders and all that he carries on them: hopes, dreams, his reputation, and the admiration of his fans. His shoulders were made to carry greatness – not dandruff.
About Head & Shoulders
With 50 years of proven scalp care technology and success, Head & Shoulders continues to be a trusted daily grooming staple of professional athletes as the Official Shampoo of the National Football League. Check out @HeadShoulders on Twitter throughout the NFL season for live updates and exclusive content and grooming tips from Odell Beckham Jr.
About Procter & Gamble
P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit http://www.pg.com for the latest news and information about P&G and its brands.
Marina Maher Communications
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