09:51 uur 06-07-2015

Polaroid schakelt over op pre-orders voor vernieuwde Polaroid Cube

De gloednieuwe actiecamera van Polaroid, de Polaroid Cube+ met wififunctie, is kort na zijn debuut op de CE Week 2015 beschikbaar voor pre-orders op www.polaroid.com/cubeplus.

In 2014 brak de Polaroid Cube alle conventies en betwistte het idee dat actiecamera’s slechts speeltjes zijn voor liefhebbers van extreme sporten. De Polaroid Cube opende met zijn kubusvormige vormfactor van 35 millimeter, vrolijke kleuren, accessoires, concurrerende functies en aanschafprijs onder de 100 dollar de markt voor alledaagse consumenten en gezinnen die hun niet al te extreme herinneringen willen vereeuwigen.

“We wisten dat we een totaal andere aanpak moesten hanteren toen we de Polaroid Cube introduceerden”, zei Scott W. Hardy, bestuursvoorzitter van Polaroid. “De categorie actiecamera’s was – en dat is nog altijd zo- een drukbezet veld. De Polaroid Cube is een vermakelijke, gebruiksvriendelijke, betaalbare, op lifestyle gerichte actiecamera die meteen een snaar raakte bij consumenten over de hele wereld. We zijn verheugd dat we de Polaroid Cube-familie hebben uitgebreid en consumenten die deze zomer als eerste een exemplaar willen hebben de mogelijkheid geven vooraf een bestelling te plaatsen.”

Polaroid Flips the Switch on Pre-Orders for the Next Generation Polaroid Cube

Hot on the heels of its debut at CE Week 2015, Polaroid’s next generation lifestyle action camera, the new Wi-Fi-enabled Polaroid Cube+, is available for pre-orders at www.polaroidcube.com/cubeplus.

This Smart News Release features multimedia. View the full release here:

The new Wi-Fi-enabled Polaroid Cube+ is now available for pre-orders at www.polaroidcube.com/cubeplu ...

The new Wi-Fi-enabled Polaroid Cube+ is now available for pre-orders at www.polaroidcube.com/cubeplus. (Photo: Business Wire)

In 2014, the Polaroid Cube lifestyle action camera broke the mold and challenged the notion that action cameras are solely the tools of extreme sports enthusiasts. With its 35mm cube-shaped form factor, fun colors and accessories, competitive feature set and a sub $100 price-point, the Polaroid Cube opened the market to everyday consumers and families who wanted to capture their less than extreme memories.

“We knew we had to take an entirely different approach when we introduced the Polaroid Cube,” said Scott W. Hardy, President and CEO of Polaroid. “The action camera category was – and still is – a crowded space, so the ability to differentiate while adhering to the core values of our brand was paramount. The Polaroid Cube is a fun, easy-to-use, affordable lifestyle-centric action camera that immediately struck a chord with consumers around the world. We’re excited to grow the Polaroid Cube family with the introduction of the Wi-Fi enabled model and to open up pre-orders today for those consumers who are eager to be first in line when it ships this summer.”

An Experience That’s True to the Polaroid Brand

The Polaroid Cube upholds Polaroid’s core values of ease-of-use, instant, sharing and fun, with its 35mm size and integrated magnet. Polaroid continued the partnership with renowned design firm Ammunition to create the camera. Led by industrial designer Robert Brunner, Ammunition is the design studio behind award-winning consumer products for brands including Adobe, Beats by Dre, Square, Lyft and Williams-Sonoma.

“It’s fantastic for us to work with Polaroid creating products that evoke the brand’s incredible heritage. With the original Polaroid Cube, we incorporated all the classic aspects of Polaroid; fun, spontaneity, accessibility and ease of use,” said Robert Brunner, founder/partner of Ammunition. “The Polaroid Cube+ maintains the tiny cubic form factor and simple one-button operation that people love so much, while adding additional functionality that takes the product to the next level.”

Next Generation Features

The Polaroid Cube+ combines the ease of use that Polaroid is known for with groundbreaking, next-generation features including Wi-Fi, image stabilization, enhanced low light performance, and increased memory capacity with the ability to record with up to a 64GB micro SD card. The Polaroid Cube+ also allows consumers to record 1080p full-HD video at 60 frames per second and take eight megapixel still images.

Paying close attention to consumer feedback, the Polaroid brand brought Wi-Fi to the new Polaroid Cube+ which makes capturing and sharing content as fun, seamless, and instantaneous as possible. Compatible with iOS and Android devices via the Polaroid Cube+ app, users can sync the camera with their smartphone or tablet to capture and share their videos and photos from virtually anywhere—and without the need to download their content to a computer. Not only can consumers use the app as a remote viewfinder to frame their shots, it also gives them the ability to control settings, begin/end recording, capture stills and edit, save, print or share, all while on-the-go.

The Polaroid Cube and Polaroid Cube+ are offered by C&A Marketing, Inc., an authorized Polaroid licensee. The Polaroid Cube+ lifestyle action camera is available for pre-order now at www.polaroidcube.com/cubeplus and will ship at the end of August for $149.99.

For more information visit http://www.polaroidcube.com

The Polaroid Brand

Polaroid is one of the most trusted, well-respected and recognizable brands with a rich 75-year history beginning with
Polaroid instant film. Our range of products include instant and digital still cameras, high-definition and mountable sports video cameras, tablets and flat-screen TVs that deliver the fun, instant gratification and value for which the brand has long stood. Today, the
Polaroid Classic Border Logo rooted in our beginnings of instant photo sharing serves to designate genuine
Polaroid branded products. For more information, visit http://www.Polaroid.com.

Polaroid, Polaroid & Pixel, Polaroid Color SpectrumPolaroid Classic Border LogoPolaroid Cube, and Polaroid Cube+ are trademarks of PLR IP Holdings, LLC, used under license.

About C&A Marketing, Inc.

C&A Marketing, Inc. is a leading manufacturer, distributor and online reseller of cameras and photographic equipment. Headquartered in Ridgefield Park, N.J., C&A is the
Polaroid licensee for instant digital camera, sports video camera, IP home security cameras and photo accessories. Along with
eyeball, their strategic marketing partners and digital AOR, they’re bringing a new generation of lifestyle action cameras to a wider audience.

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