AOL en Microsoft breiden samenwerking uit
AOL Inc. en Microsoft hebben vandaag hun mondiale samenwerking aangekondigd. AOL is binnen deze samenwerking verantwoordelijk voor het beheer en de verkoop van de gehele advertentie-inventaris van Microsoft op displays, de mobiel en in video’s in negen landen: de Verenigde Staten, Canada, Brazilië, Frankrijk, Duitsland, Italië, Spanje en Japan. AOL vertegenwoordigt de advertentie-inventaris van Microsofts toonaangevende online merken, waaronder MSN Homepage en aanverwante verticalen, Outlook Mail, Xbox, Skype en app-advertenties.
Het succes van AOL is het resultaat van zijn kracht en leiderschap aan beide kanten van de marketinghalter – hoogwaardige consumentervaringen door geavanceerde programmatische platforms. AOLs lancering van ONE, het eerste programmatische advertentieplatform voor meerdere schermen met geïntegreerde multi-touchattributen voor de optimalisering van campagnes op het web en tv, geeft het bedrijf de mogelijkheid meer opdrachten aan te nemen en een grotere inventaris te beheren, zodat het voor betere resultaten voor uitgevers en adverteerders kan zorgen.
AOL and Microsoft Expand Global Enterprise-Level Partnership
AOL Inc. and Microsoft (NYSE:MSFT) today announced a global,
enterprise-level partnership where AOL will assume management and sales
responsibility for all of Microsoft’s display, mobile and video
advertising inventory in nine key global markets — the United States,
the United Kingdom, Canada, Brazil, France, Germany, Italy, Spain, and
Japan. AOL will represent inventory from across Microsoft’s suite of
leading online brands, including MSN Homepage and verticals, Outlook
Mail, Xbox, Skype and ads in apps.
AOL’s success has been driven by its strength and leadership in
unleashing both sides of the marketing “barbell” – premium consumer
experiences driven by sophisticated programmatic platforms. The April
launch of ONE by AOL, the first cross-screen programmatic advertising
platform with integrated multi-touch attribution optimizing campaigns
from Web to TV, positioned the company to take on additional demand and
inventory pools with the goal of driving superior outcomes for
publishers and advertisers.
The expanded partnership with Microsoft builds on that momentum and
meaningfully expands AOL’s global footprint, while simplifying the
ecosystem for advertisers. The arrangement will improve ad campaign
efficiency and effectiveness through the delivery of scaled premium
inventory across display, video and mobile, and enables marketers to
deeply target premium audiences globally in key verticals, including
autos, entertainment, health & fitness, lifestyle, money, news,
sports,
travel, and weather.
The partnership includes a new 10-year global search and search
advertising agreement between AOL and Microsoft that leverages
Microsoft’s exceptional search capabilities to deliver innovative search
solutions for consumers, advertisers and partners. Both companies will
enable AOL users to access a world-class search experience across all
screens. AOL will transition to a Bing-powered search solution beginning
January 1, 2016.
Commenting on the partnership, AOL President, Bob Lord said, “We have
enjoyed a terrific relationship with Microsoft, and this expanded
partnership is a win for both companies and our advertiser partners as
our industry continues to rapidly transform and evolve. This
collaboration further validates our leadership position in digital
advertising and the shift to automation, while also allowing Microsoft
to focus on what they do best: industry leading services and search
innovation.”
“This deal is further evidence of the quality of Bing results and the
performance of the Bing Ads marketplace,” said Rik van der Kooi,
Corporate Vice President, Microsoft. “And we will continue our focus on
delivering world class consumer services and content and look forward to
partnering with AOL to market them.”
About AOL
AOL is a media technology company with a mission to simplify the
internet for consumers and creators by unleashing the world’s best
builders of culture and code. With over 380 million monthly
multi-platform consumers of its premium brands globally*, AOL is
at the center of disruption of how content is being produced,
distributed, consumed and monetized by connecting publishers with
advertisers on its global, programmatic content and advertising
platforms. AOL’s opportunity lies in shaping the future of the digitally
connected world for decades to come.
*Source: comScore Multi-Platform Worldwide Audience Custom Report,
April 2015
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