11:42 uur 01-03-2023

Fenty x PUMA is Back

HERZOGENAURACH, Germany–(BUSINESS WIRE)– Sports company PUMA announces a new partnership with Rihanna today.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20230301005617/en/

Fenty x PUMA is Back (Graphic: Business Wire)

Fenty x PUMA is Back (Graphic: Business Wire)

“She’s back,” said Arne Freundt, Chief Executive Officer at PUMA.


PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 16,000 people worldwide, and is headquartered in Herzogenaurach/Germany.


Media Contacts:
Ann Unger


KCD New York


Amanda Silverman


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