The GSMA today announced further details on the GSMA Innovation City,
which is being held at Mobile World Congress Shanghai and builds on last
year’s popular Connected City exhibit. The showcase, which is now in its
third year, invites visitors to explore a real-life city environment
packed with intelligent mobile-connected products and services that
demonstrate how mobile technology is positively impacting the personal
and professional lives of citizens from across the globe. Attendees have
the opportunity to meet with leading mobile experts and try out
real-world technologies from a number of diverse sectors including
automotive and transport, retail and commerce, home, health, work,
gaming and even robotics. The dynamic exhibition will also feature
emerging devices as well as demonstrations of the future of mobile
“Mobile connectivity is creating much richer, smarter products services
and experiences, benefiting all of us. From the moment we wake up to the
moment we go to sleep, the number of interactions we have with mobile
technology, from mobile payments to connected cars, is astonishing,”
said Michael O’Hara, Chief Marketing Officer, GSMA. “The GSMA Innovation
City demonstrates how mobile connectivity is driving significant and
positive change for citizens, businesses and economies from around the
world and we are excited to welcome guests to experience the current and
future possibilities enabled by mobile.”
Showcasing New Connected Experiences
The GSMA Innovation City will include interactive demonstrations from
partners including Huawei, KT Corporation, Peel, Pittasoft, Oral B,
Qualcomm Incorporated, Thin Film Electronics ASA “Thinfilm” and Visa, as
well as from the GSMA’s key industry programmes including Connected
Living, Digital Commerce, Personal Data and Network 2020.
GSMA partner experiences on display in the Innovation City include:
Huawei endeavors to build a better connected world enhancing
interconnectivity between people and people, people and things, and
things and things, to spark infinite opportunities and potential for
everyone everywhere in building a better connected world. At
Innovation City, Huawei will showcase connected home, connected
public, connected industry, and much more.
KT, a leading global communications company, will showcase its range
of technologies that will help start-up companies in the 5G era.
KT will present technologies that are fundamental to the Internet of
Things such as modules, V-touch technology, LDWS (Lane Departure
Warning System), an Iris recognition payment system, a voice
transmitting system for noisy areas and much more.
For over 60 years, Oral-B has lead the innovation in oral care
technology improving the oral health of consumers around the globe. At
the GSMA Innovation City, Oral-B will showcase:
The new Oral-B iBrush Oral-B SmartSeries Bluetooth Toothbrush that
aims to establish a new standard for personal daily oral care by
providing real-time feedback and brushing customization. iBrush is
an example of Oral-B’s mission for a more personalized experience.
In the future, Oral-B will continue its innovation in oral care
technology through various platforms, and deliver more intelligent
and personalized oral care.
- The new Oral-B iBrush Oral-B SmartSeries Bluetooth Toothbrush that
Peel turns smartphones into a universal remote control. At the GSMA
Innovation City, Peel will demonstrate the Peel Smart Remote app and
platform that aims to revolutionise the home entertainment and home
control experience by integrating device control for live or streamed
At the GSMA Innovation City, Pittasoft will showcase its
groundbreaking BlackVue dashboard camera technology. Visitors will
Connected car dashboard camera technology with Full HD 2-channel
BlackVue Over the Cloud for instant access to playback, live view,
two-way voice communication and publishing to video-sharing sites,
as well as peace of mind with emergency alarm, GPS tracking and
backup of important footage.
- Connected car dashboard camera technology with Full HD 2-channel
Qualcomm, now celebrating 30 years of invention and partnership, will
be showcasing how it is building the connectivity fabric for the
Internet of Everything, including smart city and automotive solutions,
robotics, LTE Direct and LTE in unlicensed spectrum, as well as a
number of its Chinese portfolio company partners.
Thinfilm is a global leader in the development and commercialization
of printed electronics and smart systems, and its mission is to help
power the Internet of Things (IoT) by extending intelligence and
communications to the consumables level. Visitors will experience how
printed electronics can help make everyday items – such as drinks,
shoes and apparel – “just smart enough” and create a truly
Visa will demonstrate connected car commerce, a proof-of-concept
online/mobile payment service designed for on-the-go consumers:
The connected car will combine payment security, cellular and
wireless technologies to test connected car consumer payment
The demonstration features Visa Checkout, the online payment
service integrated into the dash of a car that lets consumers
easily order and pay for food from the car with just a few clicks.
The demonstration of connected car commerce is a first of its kind
in the industry. While the initial focus is on ordering food at a
quick service restaurant, the technology can also be applied to
other everyday consumer purchases such as gasoline, transit and
parking and drive-through retail opportunities.
- The connected car will combine payment security, cellular and
GSMA Programme Showcase
The GSMA Innovation City will give visitors the opportunity to listen to
the stories of four ‘virtual’ connected citizens who will explain how
mobile connectivity is having a positive and beneficial impact on their
lives via a series of immersive videos. The digital stories demonstrate
how the GSMA’s key programmes relate to exhibits in the city and will
encourage guests to explore areas that are of interest to them. The GSMA
and its partners will demonstrate solutions highlighting the impact of
mobile technology through a number of engaging exhibits including:
Virtual Reality @ Innovation City – Enter a unique virtual
reality world. Oculus Rift headsets will allow visitors to enter the
mobile network, viewing it from the inside, taking in the expanding
world of connected devices and services.
Connected Car – Experience the future of the connected car with
Connected Golf @ Innovation City – Test out your golf skills
with connected golf products that provide detailed information on your
technique and performance at the GSMA Innovation City’s golf course.
Mobile Connect – Experience the GSMA’s Mobile Connect service
powered by operators including China Unicom, Digi and Telefónica. See
how you can use a mobile device to securely authenticate and connect
to digital services without having to remember a username or password
Connected Technology Showcase – Test and try a number of the
latest innovative connected products such as wearables, fitness
trackers, heart monitors, GPS tracking monitors for children and the
elderly, a connected suitcase for real-time location tracking,
connected tennis racquets, a cleaning robot, a connected vacuum
cleaner and more.
Mobile Wallet – Experience China Mobile ‘He Bao’ NFC, a mobile
payment service based on the NFC-SWP standard, enabling users of the
network’s phones to add their bankcard information to the app and make
payment transactions simply by tapping their phone against a Quick
Mobile Couponing – Try out a mobile couponing and customer
loyalty service using the new collaborative initiative between Italy’s
four main operators, H3G, Telecom Italia, Vodafone and Wind, the
service provider Konvergence, and two retailers, Bennet and PAM
Enriched Calling – The GSMA’s Network 2020 programme and
partners including Comverse, D2, Huawei and Summit Tech will
demonstrate how Voice over LTE (VoLTE) and Rich Communications
Services (RCS) can enrich calling services in the retail and
GSMA Innovation City Location
The GSMA Innovation City will be located in Hall 4 (West 4 B130 and
E130) and will be open during Mobile World Congress Shanghai exhibition
hours from Wednesday 15th to Friday 17th July. For more
information, visit www.mwcshanghai.com/innovation-city-experience-centre/.
Get Involved at Mobile World Congress Shanghai 2015
For more information on the 2015 Mobile World Congress Shanghai
including how to exhibit or sponsor, visit www.mwcshanghai.com.
Follow developments and updates on Mobile World Congress Shanghai
through our social media channels – use #MWCS15 on Twitter and follow us
at @GSMA, or get regular updates through our LinkedIn Showcase Page. In
China, you can follow us on Sina Weibo http://weibo.com/mwcshanghai
or on the GSMA account on WeChat.
About the GSMA
The GSMA represents the interests of mobile operators worldwide, uniting
nearly 800 operators with more than 250 companies in the broader mobile
ecosystem, including handset and device makers, software companies,
equipment providers and Internet companies, as well as organisations in
adjacent industry sectors. The GSMA also produces industry-leading
events such as Mobile World Congress, Mobile World Congress Shanghai and
the Mobile 360 Series conferences.
For more information, please visit the GSMA corporate website at www.gsma.com.
Follow the GSMA on Twitter: @GSMA.
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