NEW YORK–(BUSINESS WIRE)– Calvin Klein, Inc., een volledige dochteronderneming van PVH Corp. [NYSE: PVH] en Calvin Klein Geuren, een divisie van Coty Inc. [NYSE: COTY] maakten vandaag de wereldwijde tv-reclamecampagne bekend voor CALVIN KLEIN WOMEN, de eerste CALVIN KLEIN-geur die werd ontwikkeld onder de visie van Chief Creative Officer Raf Simons. In de campagne staan Lupita Nyong’o en Saoirse Ronan centraal.
Onder leiding van kunstenaar Anne Collier en onder creatieve leiding van Lloyd & Co. ontvouwt de televisiecampagne zich in een reeks vignetten die een blik werpen op de creatieve inspiraties van Lupita Nyong’o en Saoirse Ronan. In het verlengde van de printcampagne volgt de commercial zowel vrouwen bij het zich reflecteren op en omarmen van figuren uit het verleden die hen inspireerden en hun identiteit als vrouw vorm gaven. Kijkers zien Saoirse een plaat van Nina Simone afspelen en delen bewondering voor Sissy Spacek, terwijl ze naar haar verwijst op de cover van een vintage magazine, terwijl Lupita zich laat inspireren door prachtige collagefotografie van Eartha Kitt en Katharine Hepburn, terwijl ze werkt aan een script.
Calvin Klein Fragrances Releases CALVIN KLEIN WOMEN Global Television Advertising Campaign Featuring Actors Lupita Nyong’o and Saoirse Ronan
NEW YORK–(BUSINESS WIRE)– Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], and Calvin Klein Fragrances, a division of Coty Inc. [NYSE: COTY], today revealed the worldwide television advertising campaign for CALVIN KLEIN WOMEN, the first CALVIN KLEIN fragrance to be developed under the vision of Chief Creative Officer Raf Simons. The campaign features Lupita Nyong’o and Saoirse Ronan.
Directed by artist Anne Collier with creative direction from Lloyd & Co., the television campaign unfolds into a series of vignettes that provide a glimpse into Lupita Nyong’o’s and Saoirse Ronan’s creative inspirations. An extension of the print campaign, the commercial follows both women as they reflect on and embrace figures from the past that have inspired them and shaped their identities as women. Viewers see Saoirse playing a Nina Simone record and sharing admiration for Sissy Spacek, while referencing her on the cover of a vintage magazine, while Lupita draws inspiration from beautiful collaged photography of Eartha Kitt and Katharine Hepburn, as she works on a script.
The intimate apartment settings serve as the perfect backdrop to follow Lupita and Saoirse as they draw from these iconic women, to help write themselves – and define modern femininity:
“You can be whatever type of woman you want to be” – Saoirse Ronan
“You can be an individual but still be a part of something bigger than yourself” – Lupita Nyong’o
“In this campaign, Anne Collier brings to life a powerful narrative of confidence and self-expression, celebrating the profound inspiration women draw from one another. The support of this bond empowers a great sense of freedom,” shared Raf Simons, Chief Creative Officer, Calvin Klein. “The authenticity, vibrancy and strength of Lupita Nyong’o and Saoirse Ronan shine through as strong and beautiful voices of a new generation of modern femininity.”
“With the launch of CALVIN KLEIN WOMEN, our goal is to make the message inclusive and inspiring. To do that we broke with tradition — from the distinct fragrance and packaging, to the campaign creative featuring Lupita and Saoirse and the icons that inspire them. We also want to know who inspires women around the world, so we’ve created a digital call-to-action using #IAMWOMEN to celebrate the individual and the collective.” said Simona Cattaneo, Chief Marketing Officer, COTY Luxury. “Partnering with Raf and Anne Collier to bring the CALVIN KLEIN WOMEN vision to life has been an incredible journey and we are excited to finally share it with the world and invite women to join this inspiring and empowering conversation.”
The CALVIN KLEIN WOMEN fragrance is a play of contrasts, as infinitely varied as the personas of the women who inspire it. A woody floral, it fuses strength with fragility, freshness with sensuality. The light pink-hued fragrance builds around three core ingredients – fresh eucalyptus acorns, delicate orange flower petals and rich Alaskan cedarwood. The flacon blurs the boundaries between art and fashion, fusing quotes from the visual language of contemporary photography with age-old notions of the feminine. It is redolent of a timeless femininity, with an ergonomically rounded shape in weighted glass and silver collar and pump, drawing on traditional fragrance archetypes. It simultaneously disrupts aesthetic codes and respects traditions – the graphic, oversized disc-shaped cap designed in collaboration with Raf Simons, a canvas for a photographic print by Anne Collier.
To view the CALVIN KLEIN WOMEN television commercial, click here.
Women around the world can join the campaign on social media by using the hashtag #IAMWOMEN to share a photo of females in their lives that have shaped them into who they are today. Photos can also be shared on calvinklein.com/IAMWOMEN. The story continues with an exclusive look into Lupita and Saoirse’s inspirations on Calvin Klein’s social and e-commerce channels.
CALVIN KLEIN WOMEN is available on calvinklein.com, at CALVIN KLEIN stores and rolling out in retailers globally starting this month.
About Calvin Klein, Inc.:
CALVIN KLEIN is a global lifestyle brand that exemplifies bold, progressive ideals and a seductive, and often minimal, aesthetic. We seek to thrill and inspire our audience while using provocative imagery and striking designs to ignite the senses.
Founded in 1968 by Calvin Klein and his business partner Barry Schwartz, we have built our reputation as a leader in American fashion through our clean aesthetic and innovative designs. Global retail sales of CALVIN KLEIN brand products exceeded $9 billion in 2017 and were distributed in over 110 countries. Calvin Klein employs over 10,000 associates globally. We were acquired by PVH Corp. in 2003.
About PVH Corp.:
With a history going back over 135 years, PVH has excelled at growing brands and business with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and over $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, and Olga brands, as well as the digital-centric True&Co. intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International, Limited.
About COTY Inc.
Coty is one of the world’s largest beauty companies with approximately $9 billion in revenue, with a purpose to celebrate and liberate the diversity of consumers’ beauty. Its strong entrepreneurial heritage has created an iconic portfolio of leading beauty brands. Coty is the global leader in fragrance, a strong number two in professional salon hair color & styling, and number three in color cosmetics. Coty operates three divisions – Coty Consumer Beauty, which is focused on color cosmetics, retail hair coloring and styling products, body care and mass fragrances sold primarily in the mass retail channels with brands such as Bourjois, Max Factor, Rimmel, Wella, Adidas and Guess; Coty Luxury, which is focused on prestige fragrances and skincare with brands such as Gucci, Hugo Boss, Calvin Klein, Chloe, Bottega Veneta and Alexander McQueen; and Coty Professional Beauty, which is focused on servicing salon owners and professionals in both hair and nail, with brands such as Wella Professionals, System Professional, OPI and ghd. Coty has approximately 20,000 colleagues globally and its products are sold in over 130 countries. Coty and its brands are committed to a range of social causes as well as seeking to minimize its impact on the environment. For additional information about Coty Inc., please visit www.coty.com.
EDITORIAL CREDIT: CALVIN KLEIN WOMEN
VIDEO CREDIT: Anne Collier
TO VIEW VIDEO: https://youtu.be/S6fe9Q-tRfA
SOCIAL MEDIA: facebook.com/calvinklein; calvinklein.tumblr.com; google.com/+calvinklein;
youtube.com/calvinklein; twitter.com/calvinklein; instagram.com/calvinklein;
brand handle: @calvinklein
Calvin Klein, Inc.
Caroline Curtis, 212.292.9214
Vice President, Corporate Communications
Ariel Dunne, 212 389 3653
Senior Director, Global Public Relations